Starting a business is
tough. Whenever we have an idea, others may provoke our self-doubt by asking,
"Where will you get the start-up money? How will you market it?"
Your best strategy for
redirecting this energy is to create a personal focus that's rooted in your
passion. Start by defining your intent, your goal and your purpose. This is the
underlying emotional foundation of your business.
There are two forms of
intent: internal and external. Your internal intent states the main objective
that your business will accomplish in your life; your external intent defines
how your business benefits others.
Write down your internal
intent, and share it with others. It provides you with direction and
self-confidence. When people hear and understand your objective, they become
motivated to help you.
Next, record your
external intent, describing the problem your product or service solves and who
it will ultimately help. People relate personally to benefits, and they'll give
you ideas on how to improve your product rather than question its validity.
Most likely, someone else
has started a business similar to yours. However, no one has your intent. Gain
your true focus, and you will inspire others rather than pique their doubts.