Starting a business is



tough. Whenever we have an idea, others may provoke our self-doubt by asking,

"Where will you get the start-up money? How will you market it?"

Your best strategy for

redirecting this energy is to create a personal focus that's rooted in your

passion. Start by defining your intent, your goal and your purpose. This is the

underlying emotional foundation of your business.

There are two forms of

intent: internal and external. Your internal intent states the main objective

that your business will accomplish in your life; your external intent defines

how your business benefits others.

Write down your internal

intent, and share it with others. It provides you with direction and

self-confidence. When people hear and understand your objective, they become

motivated to help you.

Next, record your

external intent, describing the problem your product or service solves and who

it will ultimately help. People relate personally to benefits, and they'll give

you ideas on how to improve your product rather than question its validity.

Most likely, someone else

has started a business similar to yours. However, no one has your intent. Gain

your true focus, and you will inspire others rather than pique their doubts.