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[W539]What Is The Difference Between A Recession And A Depression
by Barbara Roemer, Bar
Turn off the news and think about this: Customers will still spend money in a recession; they just become more selective on where to spend their dollars. They look for what appears to be a better deal, whether it is better pricing, better customer service, a special add-on, easier sales process, and more.

Even during the Great Depression (that began in 1929), consumers were still spending. Companies that survived, and even thrived, got creative and took action. Here are just a few examples from that time period:

* Kellogg and Post were once pretty close competitors until the Great Depression. Kellogg came out swinging, with heavy marketing; Post took the no-growth strategy - what appeared to be the safe position. Kellogg overtook Post, and Post has never caught up.

A similar situation occurred with Chevrolet and Ford. Chevrolet increased their marketing and had a large market lead over Ford for many years.

* Proctor and Gamble began a huge branding campaign by being the first company to sponsor radio soap operas, which was a significant form of entertainment and relaxation for listeners. Their name became a household word and remains so today.

* Bixler Jewelers, credited as the oldest jeweler in America, saw a drop in customer traffic and decided to open a free lending library in the store. This creative service addition brought more people into their store, and also kept their current customers coming back. In time, sales began to increase. Bixler Jewelers survived the Depression and are in existence today.

* A.E. Schmidt was a billiard table manufacturer when the Depression hit. They diversified and sold janitorial supplies to restaurants. They also sought new markets for their billiard tables, approaching the US government about the need to provide inexpensive and positive activities for those in government work camps during the long, boring evenings when they weren't working ? and billiards became one of the top activities at those camps.

* Cornell Iron Works was a specialty ironworks provider. In the Depression, they broadened their market so that they not only made specialty railings, grates and stairways; they also made plain metal siding for delivery trucks and security doors.

Some entrepreneurs saw opportunities that others didn't see during the Depression, and took them.

* Warren Buffet's father, Howard, noticed that many brokerages had closed or were not taking new customers, yet there were still some people who wanted to invest in stocks, so he opened a brokerage.

* Walt Disney knew people still wanted entertainment, and provided it at a low cost through animated cartoons.

* Ever hear of Monopoly? The rise of this game occurred as another form of cheap entertainment. A small investment for the Monopoly game became a way to see hope in the future, and as players developed their money making skills, they could pretend they were real estate barons.

There have been severe recessions since the Great Depression ended, and during each one, new and existing businesses were built to great levels of success.

Two companies that began business in a recession are Domino's Pizza and Toys R Us. They thrived by using new marketing models. Toys R Us used a new shopping model for toy stores, and Domino's used a new marketing concept for pizzas ? that your pizza would be delivered on time or it was free.

A very short list of some other companies that started business during economic downturns include: Wrigley Gum, UPS, NewEgg, Super 8 Motel, Microsoft, Symantec, Nantucket Juice, Zippo Lighters and Hewlett Packard. These companies are giants, and are well-known by multitudes!

What are the main keys to success in these examples?

1. GET CREATIVE with marketing, business models, product diversification and positioning, and,

2. SEEK the opportunities that others do not see, and,

3. TAKE ACTION, because of, and in spite of, the economic news.

Don't get caught up in the fear that is being propagated on the news channels. Instead, focus on what you can do to create you success, regardless of the current economy.

As the financial forecast for the coming year gets bleaker and bleaker, and the only thing disappearing quicker than your already rapidly dwindling self-esteem is your once lush and cushy savings account. Every person, thing and house pet is unquestionably feeling the sting of these harsh economic times.

And while hope is uplifting, it is unfortunately, still at the moment just a word, albeit a very positive one. With so little comfort in this world, there's barely anything to feel good about. And that's why, more than ever, having a bit of confidence in yourself is so important.

It's the only thing anybody really has in these depressing times. But unfortunately, a lack of self confidence is the one thing everybody shares, regardless of how much money is floating around. Recession depression is being felt nationwide. It's become the new word, replacing even post traumatic stress disorder in the nation's collective lexicon. The first step to fighting any kind of depression is starting to feel good about ones self.

And while this is easy to say, it is much, much harder to do. The reality is that everybody finds flaws with themselves. The necessary steps thus aren't about changing how others feel about you; it's about changing how you feel others feel about you. That's how a plastic surgeon can really help out in these times of dire need.

Cosmetic surgery changes not only how you look, but it changes how you feel others think you look. And that's the important aspect. Unfortunately, there's no way to buy complete satisfaction, and that's why it's so important to find satisfaction within you.

A plastic surgeon may seem a bit extreme, or even crazy, but it's not, and in fact, it's anything but. A plastic surgeon is able to help change the areas you feel you have a problem with. And by changing these areas and these things that you feel are blocking you from feeling better, you're able to move forward, knowing you look as good as you feel others think you should.

These will not only help to restore some of that lost confidence; it will help modify your feelings towards yourself. And that's the ultimate goal. Once you can start feeling good towards yourself, it will become noticeable to others, who will then start treating you how you feel is appropriate. It motivates one to unlock the power they've always had in themselves. The miracles a plastic surgeon works aren't on the outside, they are actually on the inner self.

Whether you seek liposuction, abdominoplasty, lipoabdominoplasty, or a face lift, they can all benefit you and your fight against recession depression. While the methods may be different, the results will be the same, leaving you one step closer to feeling good about yourself again.

It should be noted that as with all medical procedures, there is risk involved, including blood clotting, scarring and adverse reaction to general anesthesia. It is important that those seeking the advice of a plastic surgeon are already in the midst of a healthier life as the results will last for a greater time.

Article Source : Pg. 20

About Author
Both Barbara Roemer & Abigail Aaronson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Barbara Roemer has sinced written about articles on various topics from Network Marketing, Depression Cure. Barbara Roemer helps small business owners create a fulfilling AND successful business life. In addition to her her education and certifications, she has more than 20 years of experience to apply to your success. For free resources, including a free repor. Barbara Roemer's top article generates over 1600 views. Bookmark Barbara Roemer to your Favourites.

Abigail Aaronson has sinced written about articles on various topics from Breast Enlargements, Tummy Tucks Before and After and Rhinoplasty. . Abigail Aaronson's top article generates over 201000 views. Bookmark Abigail Aaronson to your Favourites.
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