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[W525]What Is Software Package
by Kim Baker, Kim

Learning how to use a complex software package is usually a daunting task, and trying to learn all the ins and outs within the time limits of a free trial is even harder. Not only do you need to find out how the CRM software package works, but you need also to learn if you can apply it to the specific needs of your business.

For the inexperienced person, choosing the best Customer Relationship Management system can be a difficult. Does your business need an on demand solution, meaning a hosted, accessible over the Internet platform, or can your organization use a real run-on-Windows application.

The basic acronyms CRM (Customer Relations Management), ERP (Enterprise resource planning, integrating all data and processes of an organization into a unified system), SFA (Sales Force Automation, automated, timesaving systems that help the sales people) can be intimidating, but you should know them. A simple Google search will usually tell you what the acronym means.

To make the best of it, you should stick to a few simple rules that can show you what systems are worth looking into and what packages should be avoided. Having these pointers will let you quickly find a system that will work for you.

First, you should make sure the product can be customized to fit your needs. There are many systems out there but most likely none of them will work for your business right out of the box.

To make sure a system can be customized, look for companies that sell multiple editions of their product, this usually means they have tailored their products to other customers and that they will be willing to meet your needs, and make the product work for you.

Also, you should look for a roadmap for the product. Having a roadmap usually indicates that the company believes in their product and that they are here to stay. You want a product that stays in the market as you grow and grows with you.

A product that is usable for you entire company is desirable, paying for a fully hosted CRM you should make sure that it is backed by a Service Level Agreement as well.

Getting the right CRM software package is no easy task, but if you use the above rules as you research the field you should be able to find a system that works for you and your organization.


In today's society we are constantly being presented with opportunities and suggestions that we can do everything ourselves and that it will save us money. This extends to business as well. Software companies are selling bookkeeping software to run your business, there are web site offering free advice for managing your business, and you can go to hundreds of websites to become incorporated at a fraction of the cost of going to a qualified professional.

Does a small business actually save money by doing these tasks themselves or do they inevitably cost themselves money, time and opportunity. A small business owner has to wear multiple hats including being the president and owner, the sales & marketing team, financial and accounting specialist, administrator, HR guru and technician.

The key to success for any business owner is to identify those tasks that are essential and productive to growing their business and seeking assistance for other tasks. The two most essential functions in any business are sales and operations - finding customers to sell to and providing them with the goods and services you are delivering.

All other functions of a corporation are non-core functions. This is not to say that they are not important. In fact having a good solid financial and accounting system is essential to understanding the performance of your business and then using this information to effectively manage your business and make informed decisions is crucial to your success.

Most business owners do not have the knowledge, expertise and/or training in these disciplines to perform these functions correctly. If they do have this knowledge and expertise, is their time better spent on growing their business and managing their operations or is it performing bookkeeping and financial administrative tasks?

I submit to you that the value of their time is best spent growing and managing the business. The realty is, when an owner is spending time away from focusing on the core functions of the business he or she has a direct cost that is associated with performing those tasks as well as indirect costs.

The direct costs are quantifiable and can be measured. The cost of an employee or the business owner managing his or her own books, running his payroll, filing sales tax or payroll tax reports, running financial reports, etc. multiplied by his or her hourly wages. If a business owner spends 15 hours per month each month on bookkeeping, accounting or payroll tasks and their time is worth $50 per hour or more then the direct costs are more than $750 per month. If an employee is performing these tasks then all wages including benefits and payroll taxes have to be factored in as well as the time an owner spends managing and training the employee. If the hourly wages for an employee including benefits, equals $25 per hour and a business owners has to spend an additional 2 hours each month managing and training the employee then the direct costs are $475.

The indirect costs are not as transparent or as easily measured but may be even more significant. The indirect costs can include lost sales opportunity, decreased efficiencies and higher expenses in operations, a decrease in customer service or overall quality of services or products being sold, simply due to the business owner having less time to spend managing the operations side of the business.

Indirect cost may even include mistakes due to an insufficient understanding of the subject matter, laws or filing deadlines. It may also include in an inability to access financing due to an improper corporate structure or poor financial reports that lack supporting backup documentation. It has been our experience at Richard A. Beauchemin, CPA/Carolina Accounting & Tax Service, PLLC, as a professional CPA firm that has looked at thousands of owner prepared financial statements that the vast majority of them are incorrect and in many instances have contributed to the failure of a business.

Finally, lawyers, CPAs and other professionals spend hundred of thousands of dollars investing in their education and learning to practice in their respective fields. They then have to pass a rigorous exam showing a proficiency and understanding of the knowledge in there respective fields and have most likely dealt with hundred of clients and thousands of ?unique? situations. This experience should not be minimized or dismissed.

When the investment of hiring a professional CPA is matched up against the direct costs as well as the indirect costs of not hiring a professional CPA the decision will be a ?no brainer.? A business owner: frees up valuable time to manage their business; the bookkeeping is done correctly so that the owner has accurate timely financials to make informed decision; financials are available to a banker or venture capitalist when financing is required; the business owner stays in compliance with the tax laws.

At the end of the day a CPA firm will end being one of your most inexpensive but most valued members of your team. Not tapping into this knowledge and experience puts the business owner that is not utilizing these services at a disadvantage to their competitors who are making use of these services. The competitors that are utilizing these services and tapping into this experience are saving time, money and capitalizing on opportunities that will contribute directly to increasing both the top line ? sales and bottom line - net income.

If you are not currently using a CPA and trying to go it alone, give Richard A. Beauchemin, CPA / Carolina Accounting & Tax Service, PLLC a call or visit our web site www.carolinaaccounting.com and learn how we can put our experience and knowledge to work for you.
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Both Kim Baker & Richard A. Beauchemin, Cpa are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kim Baker has sinced written about articles on various topics from Computers and The Internet, self improvement and motivation. . Kim Baker's top article generates over 720 views. Bookmark Kim Baker to your Favourites.

Richard A. Beauchemin, Cpa has sinced written about articles on various topics from Computers and The Internet. Richard A. Beauchemin, CPA is owner of Richard A. Beauchemin, CPA/Carolina Accounting & Tax Service, PLLC, a CPA firm in Charlotte, NC. Find out how our company can help you. Richard A. Beauchemin, Cpa's top article generates over 720 views. Bookmark Richard A. Beauchemin, Cpa to your Favourites.
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