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[S1173]Surgery That Reduces Risk
by Gerald Mason, Ger
No. Times have changed here and the word is getting around. Millions of people had their first investment experience with war bonds, and found it good. The bonds were issued in denominations small enough for people to handle easily. There was no fluctuation in their price, so you could put them away and forget them. They grew in value steadily, and could be cashed without fuss or trouble. If these conditions could be duplicated in the stock market, investment might make very good sense.

Of course, in the market, price fluctuation was inevitable. Common stock could never have the stability of a Government obligation like the E-bond. Still, it had become a very respectable piece of merchandise. Workers learned that their union pension funds included large blocks of sound common stocks. And frequently the company they worked for offered them an opportunity to acquire its stock through one sort of monthly purchase plan or another. Various state commissions took a fresh look and decided that common stocks were safe enough to be incorporated in widows' and orphans' trust funds, traditionally the most conservative type of portfolio.

And, on top of everything else, common stocks in the rising post war market were paying off well. Interest on savings accounts was no more than 3'3? per cent. Stocks were paying at least 4, often 5, and in some instances 6 and 7. When they paid less than that, it was usually because their price had appreciated, which reduced the yield but pleasantly increased value. Nothing wrong with that either. There were nuts and raisins in the cake, as well: splits, stock dividends, extra cash returns.

Furthermore, the market was coming within the reach of the person of modest means. By monthly payments to a mu?tual fund one could acquire a pro rata share of a massive stock portfolio whose individual items would have been far too expensive to buy. And in 1954, the New York Stock Exchange pioneered the revolutionary Monthly Investment Plan (See Chapter 11) which permits purchase of fractions of shares of stock, regardless of price, on a regular, cumulative basis. Brokers awakened to the great untapped army of potential investors, smilingly invited the small account, and

spent thousands of man hours educating anyone who would listen in the essentials of common-stock investment.

But all of this would have had no effect if people had not begun to trust the market. This trust was a long time coming. The exchanges actually had been laboring mightily since the 1929 debacle to put their house in order and to persuade people of the honesty and sobriety of their operation.

But few listened except the professionals, the sophisticated traders, and the institutional buyers who didn't need to be told. Still, the effort went on. Federal and state regulations went into effect; floor procedures were tightened by the exchanges themselves to outlaw manipulation and sharp practice by insiders. By the time the postwar horde descended, the market had been swept clean and was ready to do business.

The people had cash. The merchandise was attractive. And the market place was open, aboveboard, and bright with sunlight. By this sequence, it appears, some 12,500,000 Americans have become investors.

This could be mirrored in Forex, where it is possible to obtain free software that can help predict future price movements with great accuracy, reducing risks for all investors.

If you are about to launch a new online product or service, or you are ready to expand your existing online product or service , you need to have a complete financial and competitive picture of what the current market is for your product or service . Few people put much effort into conducting market research before launching their Internet business. They come up with an idea and leap right into launching a site without performing the most important step of conducting market research.

They spend a great deal of time building their e-commerce site and then invest a lot of money buying products or adding services. On top of that, they spend even more money placing ads and buying traffic. Because they have no idea what it is that their customers really want, or who their competitors are, they soon end up wondering why no one is buying from them

Here are the primary reasons why these people fail :

>>They have no idea of the demand for their offering.
>>They have no idea who their competitors are.
>>They have no idea if they are asking the right price.
>>They do not know the 6 essential question they need to ask.

Successful business people understand how to maximize profits and gain a competitive advantage by using market research to ensure a low cost, low risk entry into a new market.

Online Market Research Works

Successful companies like Amazon, CompUSA, Dell and even Microsoft would never launch a new product or service without conducting a thorough online market analysis and neither should you.These leading edge companies know that even the slightest miscalculation can mean millions in lost revenue and unnecessary expense. Maybe you are not as big a company. Maybe you donot have millions at risk. But the money you are investing in your business better be spent well or you will join the ever-growing list of dot com failures that didn't have the knowledge or experience to do things right

The Good News Is:
You don't have to spend what these giants spend to get the same advantage! Whether you are just starting out, or planning new growth, you can get accurate, insightful, revealing, money saving market research and business intelligence for a fraction of what the big companies pay, and for significantly less than the hope and pray failures throw away every day.

Article Source : Forex Software

About Author
Both Gerald Mason & Abul Kashem are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gerald Mason has sinced written about articles on various topics from Dogs, Gardening and Adwords. Free Forex Software For You To Use: Download Free Forex Software. Gerald Mason's top article generates over 40500 views. Bookmark Gerald Mason to your Favourites.

Abul Kashem has sinced written about articles on various topics from Site Promotion, Home Improvement and Data Recovery. . Abul Kashem's top article generates over 6600 views. Bookmark Abul Kashem to your Favourites.
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