In short, having the ability to view your lead before you buy it, pretty much can’t be beat. This way you know exactly what you are getting before you buy it.

Another thing that you should look for when it comes to internet mortgage leads is the quality of the lead.

By quality I mean, how fresh is the lead? Just because you are given the ability to look at the lead before you buy it does not mean that the lead has not been recycled many times.

Make sure that you do your research. Look for the lead companies that own and operate the lead generation web sites that they use to obtain their leads.

Avoid the lead companies that acquire their leads from third party vendors and sell them at a profit to unassuming loan officers.

You all know the pain of calling a customer after paying for a lead and having them tell you they closed on the deal months ago.

So be sure to find out where exactly the internet mortgage lead company you are considering an investment with obtains their leads.

Talk with someone in customer service and ask specific questions about their leads and return policy.

And remember, if you are not happy with the answers provided to you by customer service, than it is more than likely that you will not be happy with their product.

You work hard for your money so make sure you are getting what you pay for.