PPC refers to pay-per-click model of Internet marketing. Nobody had ever thought that the word click will have such an immense monetary value attached to itself. During business meetings or business dealings, entrepreneurs now talk in terms of number of clicks owed to one another. Unlike earlier, when a person would ask the other person how he or she owes him or her one thousand dollars, now people use the word click to say that the other person has not paid back one thousand clicks.

A successful PPC advertising campaign can be commonly defined as the conversion of maximum number of clicks on a website into action. Click means just visiting a website, while conversion refers to visitors finding something that they want on a website and would like to purchase. Conversion can mean different things such as a sale or a request for a brochure, a call, or download.

Conversions resulting due to PPC may be different for different products. A housing company will be willing to pay more for a conversion than a toothpaste selling company. One more parameter that goes into defining how valuable a conversion is the amount of traffic a website receives. When a PPC campaign results in more traffic, it results in the creation of a brand image for a product and thus value of conversion increases.

Those who are new in the PPC business need to consider some points that can be very useful. The foremost aim should be to start with a reputable website. Google AdWords is one of the biggest search engines in the Internet marketing world. Beginning with a small search engine is a strict no.

The success of a PPC Campaign also depends on how you sell yourself and your products. You have to be very particular and clear about what you want to sell. You have to distinguish yourself from others in the market. Chalk out a plan to send your message across consumers as to why they should select and buy your products and not that of your competitors. You have to be able to convince them as to why you are different and unique from other through a PPC campaign.