It’s important for any business to get returns on their investment. At the same time it’s not easy to get high returns, unless effort is put in planning and implementation.
Some tips for PPC Ads to get better ROI:
Title: A key factor for PPC ads ROI is the headline or title. More than any other part of the ad, the title can impact the CTR of your ads. Create a title, which attracts the people to click on your ad. Explore using your targeted keyword in title.
Ad Copy: The content of the ad copy should grab the intention of your potential customers. Tell them about your services or products in an attractive manner within the body of you ad copy. Include if you have any special offers on your products or services.
Display URL: This gives brand exposure of your domain name to the customers. So keep it short and let the customers to remember your domain name. Remember that it’s not the URL of your landing page.
Targeted Keywords: Select the set of specific keywords, which defines your business and targets your potential customers.
Measuring ROI of your PPC:
ROI = Sales / Ad cost
Revenue is the amount of sales generated from paid listings for your product and Ad cost is the amount you spend on the paid listing.
Click through Vs Click fraud
Click fraud happens when an online user clicks on an ad without the intention of visiting that website to look for products or services they are offering. Click through rate is the number of clicks on an ad divided by the number of impressions.
Strategies to improve your PPC ROI:
Remember highest ROI does not always mean biggest profit. Making 5% profit on sales of $1,000 is better than 25% profit on sales of $10 though the ROI of the latter is higher than the former.
Landing Page Optimization: Make sure that you have directed your customers to a right page (landing page) after they click on your ad. It has to be designed carefully so that the customers are able to find the information for which they clicked on your ad. The quality of the landing page has direct relationship to conversion rate.
Ad Position: You have to be on top to get the best click through rate and thereby conversion. The higher the ad, the higher the click-through-rate of your ad.
Ad Relevance: The ads, which are more relevant to the targeted keywords, will get the higher click through rate. Prepare the body of the ad related to your targeted keyword.
Monitoring results – Constantly monitor the results of your ad and make the relevant changes in your ad copy based on the visitor behavior. Stop bidding on keywords, which doesn’t work for you, and spend on new related keywords, which you think will give results.
Look at the competitors: Be different from your competitor’s ad content and follow unique approach. Pay attention to what your competitors are doing. Prepare distinctive ads to that of your competitor.