? Include your best testimonials front and center
on your homepage, like in your sidebars, or even
above your headline. Make it obvious and make it
stand out.

? Place some testimonials right in the middle of
your homepage sales copy to keep your readers
focused on your credibility as you outline the
features and benefits of your product.

? Set up a whole page dedicated to your glowing
testimonials, as well as including snippets of
their comments throughout your site. Be sure to
put a link to your testimonial page next to each
of those snippets.

? Include testimonials on each and every page of
your website. No matter where your visitors click,
you want them to find a positive customer review
of your product or service.

Now let's look at a few mistakes to avoid when
using testimonials on your website:

? Don't edit your testimonials to exclude a
comment or add information you want to hear! If
you can't post a comment "as is" and feel
comfortable with it, it shouldn't go up.

? Never use a customer testimonial without
permission. It is the integrity issue here. If
your customers found out you are using their
testimonials without their permission, you will
lose more then just the loyalty of your customer.

? Never, ever invent testimonials! This is fraud,
plain and simple, and lying never results in a
positive impact on your business. Same reason as
above. Integrity issue. If you don't have a
testimonial, go out and earn one.

If you're not using testimonials on your website,
you're missing out on one of the most powerful,
easy-to-use and cheap marketing tools available
to you.