? Include your best testimonials front and center



on your homepage, like in your sidebars, or even

above your headline. Make it obvious and make it

stand out.

? Place some testimonials right in the middle of

your homepage sales copy to keep your readers

focused on your credibility as you outline the

features and benefits of your product.

? Set up a whole page dedicated to your glowing

testimonials, as well as including snippets of

their comments throughout your site. Be sure to

put a link to your testimonial page next to each

of those snippets.

? Include testimonials on each and every page of

your website. No matter where your visitors click,

you want them to find a positive customer review

of your product or service.

Now let's look at a few mistakes to avoid when

using testimonials on your website:

? Don't edit your testimonials to exclude a

comment or add information you want to hear! If

you can't post a comment "as is" and feel

comfortable with it, it shouldn't go up.

? Never use a customer testimonial without

permission. It is the integrity issue here. If

your customers found out you are using their

testimonials without their permission, you will

lose more then just the loyalty of your customer.

? Never, ever invent testimonials! This is fraud,

plain and simple, and lying never results in a

positive impact on your business. Same reason as

above. Integrity issue. If you don't have a

testimonial, go out and earn one.

If you're not using testimonials on your website,

you're missing out on one of the most powerful,

easy-to-use and cheap marketing tools available

to you.