The usual looks of Samsung Z320i might not suggest what this device is up to and how significant its performance in UK mobile phone market will prove to be. i-mode browsers have become a cult of their own in Japan, the land of its inception, however all depends upon Samsung Z320i if one has to comment on the future of i-mode browsers in the UK. Technically superior, effectively faster and far more efficient, i-mode browsers certainly hold an edge over traditionally operated upon WAP browsers, so familiarity might play a critical role in the success or failure of Samsung Z320i.

Apart from this, Samsung Z320i is a 3G mobile phone handset with a rather restrained set of features which is unlike the usual 3G handsets. An ordinary screen of 176 x 220 pixels, no provision for memory expansion and familiar looks do not seem to help Samsung Z320i's cause a great deal. Add a talk time of up to 5 h and GSM Triband technology and you are up with a comprehensively ordinary set of technical features.

But what makes Samsung Z320i a clincher is a rare combination of 3G technology and i-mode browser. The high speed data transfer/connectivity features of 3G help i-mode browser work as desired, making the processing speed while browsing the web more than satisfactory. Video calling is facilitated by a secondary VGA camera whereas the primary digital camera is 1.3 megapixels strong, again a standard inclusion.

120 MB shared memory does not find a way for expansion, however a judicious management of data storage should place a music lover comfortably in presence of MP3/AAC/AAC+ player. In UK O2 provides i-mode services and hence Samsung Z320i's marketing is done by them.