1. Reach the Google maps homepage and select the right map providing the name of the City or the street address of the hotel.
2. If you look at the upper cornet of the page, you'll see "link to this page" - click on it, then copy the content inside "Paste HTML to embed in website".
3. Paste the text in the HTML code of your web page where you want to display the map (recalling YouTube videos, uhm?). That's all!
If you were asked about the most important section of your hotel websites, the answer is definitively "location" - travellers choose hotel accommodations based on location features. You have to stress location benefits and clearly point out the nearest attractions.
If you're looking for new Third Party Intermediaries, probably the best you can find are on Social Networks and UGM websites. If you really want to improve the non-commercial side of your hotel site (thus improving the commercial side :) a Google map showing the best places of interest could be the easiest way to promote your business and convert lookers (of the map) into bookers.
Adding points of interest, drawings, videos to your map it's never been so simple - so why don't show location most famous attractions! Travellers don't want to see only boring museums and monuments, let's show typical restaurants, shopsif we add a simple description, the result is a beautiful and easy way to convince site visitors.
Here we have an example of how you can modify your map: http://www.rosarygarden.it/map/map_en.htm. For further detailed information refer to the Official Google Maps Website, it's easy! If I can do it, you surely can