We are obsessed as a society with having everything on demand. If we decide we want a new car, we have to have it now, women freak out if they cannot get pregnant the very minute they've decided they want to have a child and if we think about weight loss, then it must surely be fast weight loss. We can't settle for anything less!

Fortunately it's been already proved that fast weight loss pills don't work. You may shed a few pounds at first, but in the end you will gain twice as much back. Fewer and fewer people are duped by false claims and pretenses of dishonest marketers. It's been said that they prey on human insecurities. I don't think so! They prey on our obsession with having everything right here, right now and without any effort on our part ? if we are willing to pay the price.

And because the wonder pills don't work, people have turned to exercise. Marketers who advertise fast weight loss exercise programs or devices prey on the same here and now urgency. And they have given exercising a bad name too.

These are reviews I have found on a web site specialized in exposing infomercial scams:

"The [...] is actually a decent product, but it has major flaws. The way that the pulley system works is that the pulleys are attached to the frame with a free rotating bracket. This causes an excessive amount of wobbling when trying to use any of the exercises. Using the bench press is nearly impossible at higher weights due to the wobbling. Don't waste your $400+ for the [...]."

"I purchased the [...] through [...] Network. I was very unhappy with the whole motion of the machine; it was uncomfortable and unnatural not to mention very shoddy craftsmanship. I called [...] to return it. They said I was past the 1 month return."

"Unfortunately, I got sucked into the infomercial, thinking "this is it". I ordered the worthless thing and did not see any results. It was a bunch of plastic. Have returned the item a week before Christmas 2006, and have yet to get a refund. They keep telling me that they have not received the item. Don't waste your money!!!!"

So the info should be clear by now for everyone to see: fast weight loss doesn't work.

Exercise is the best way to lose weight.

Try to remember that "losing 15 pounds in two weeks" is nothing to celebrate. It is important to realize that the more quickly weight is lost, the more likely the loss is coming from water and muscle, not fat.

Since muscle tissue is critical in keeping our metabolism elevated, losing it actually leads to a decrease in the amount of calories we can each day without gaining weight. Fat loss is best achieved when weight is lost slowly. Strive for a weight loss of no more than 1-2 pounds per week. One pound of weight is equivalent to 3500 calories. By making small changes like eliminating 250 calories a day from food and expending 250 calories a day from exercise, you can lose one pound (of mostly fat) per week.

Exercise for weight loss and for your general health, but do it all with good measure. Rome wasn't built in a day either.