After completion of the website you have to optimize it so that it would rank high in search positions. Search engine optimization plays very important role in this process, to provide accessibility to your website. Search Engine Optimization means to optimize ones website in such way that the search engine will finds its text more suitable towards the particular keywords. It indicate the links from other websites & evaluate the keywords then complement to each other in order to getting top ranking position.

Once Onpage optimization has been done with all the meta tags and keywords defined, you have to focus to build your back links. There are mainly 4 way to get back links:

1. Directories

2. Articles / Blogs

3. Social Bookmarking

4. Link Exchange

Directory Submission: It consists of the submission of your website to most appropriate category and sub category. After submission it will be reviewed by directory editors. It Increases the link popularity of your website. The benefits of higher search engine acceptability can be obtained by submitting with different titles & descriptions. Generally, directories have huge collection of categories. While choosing a category, keep in mind it should be related to your website. So it helps to increases the link approval chances. You also need to follow the guidelines set by directory owners for fast approval.

Article Submission: Attract audience by creating unique, adequate and original text. Unique content helps your article to approve fast. The article must be error free and there should be no lack of the important ingredients. It must have the valuable & important information. Keep the following while submitting your article :

1. The content of article should be related as that of title and theme of your website.

2. There should be no grammatical, spelling errors and duplicate content.

3. It must be min. 500 word article as it makes the chances of approval high

4. Do not take links from within the content body instead create the text links in the footer or author information section

5. Do not try to generate more than 2 to 3 anchor text link.

Social Bookmarking: is a method to store, organize, search and manage web pages online. Users save links to web pages and share it with others. Social bookmarking is a useful way to generate one way high PR links.

Link Exchange: You should also exchange links with other theme based websites. Make sure that the site you are exchanging has good PR and ranking in major search engines. This process is also called two way link exchange . Link Exchange also plays a major role in boosting ranking in search engines. Link exchange between websites is an mojor part of the search engine optimization process to get website relevancy & link popularity. There are some important point keep in mind while link exchanging:

1. Find quality, complementary websites that are open to link exchange.

2. Do not request link exchanges from websites whose theme/content is not related to your website.

3. Link pages should be search engine friendly and indexed by search engine.

4. Complete your website before requesting reciprocal link exchanges.

5. Try to get links from link pages which have some PR.