When you develop a product after people tell you what it is that they want, it takes the guesswork out of sales. Perhaps you have contemplated writing a some software for automotive repair work. You want to design it for the diy crowd and it helps with engine diagnostic and increasing fuel efficiency up to 5 mpg.
So, a guy buys this software (that doesn't exist yet), and he goes down to Radio Shack, gets a cable, hooks it to his car and his computer and with your software he gets the information displayed on his computer that he can use to diagnose his engine and accelerate his performance.
Sounds like a great idea. But how do you know there's a market for this? You can find out if there's water in the swimming pool before you dive in. You certainly don't want to spend months writing software if nobody's going to buy it. So here's what you do:
1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.
2. Head for Google and hit on starter keywords. Find all of the major terms related to engine diagnostics.
3. Post an ad.
DIY Engine Diagnostics
Simple Procedure Improves
Your Car-5 MPG or Better
www.AutoDiag.com
On your landing page, you have a sales letter that tells them about your e-book. You can also follow up with a series of e-mails that talk more about this.
4. Gather ideas and feedback from your clients.
5. Whatever you do with it; sell it or give it away, with a plan. As you are marketing your ebook, you will want to move forward your objective with your clients.
6. You want to get your customers actual thoughts on your true product. What are they saying? Is interest expressed? Are they asking when the release date is? Do they want to pay you now just so they can have it first? If this is the case than you are on the winning track.
7. Market your product and watch the money roll in.
Your customers told you what they wanted and your answered by putting a product together just as they wanted it. Since you did this they will make your cash register sing.
