The internet is a worldwide network connecting computers to each other all over the world. It allows a vast array of information to be shared by passing it through the network to any computer that is connected. The internet is a relatively new discovery, however it grows exponentially as millions of people are using it more often and adding new information.

To manage the massive amounts of information being processes, computer users normally use web browsers. The most popular way to access the internet is via the World Wide Web; a huge set of interlinked documents, images and other sources. The Web has made it easy for anyone to publish ideas and information to millions of people. The most common way to navigate through the World Wide Web is using search engines. They have made decentralisation of information possible and give instant access worldwide. Currently the most popular search engine in the world is Google.

Google

Google was developed by two university students Larry Page and Sergey Brin in 1996. After raising considerable funds from investors, the company was incorporate in 1998. Google developed a system that sorts websites by their relevance to the search term. The system was invented by Larry Page and determines relevancy via back links from other important websites and the word content on the page. This system was developed with the intention of making the search engine user friendly. This goal was achieved and Google snatched a huge market share becoming the most used search engine in the world.

In 2000 Google began allowing individuals and businesses to advertise on their search engine. The adverts were associated with search keywords which were sold based on bids and click-throughs. This development made it possible to rapidly decentralise business and advertise on a massive scale. Businesses are now able to operate entirely online allowing lower costs in property and storage. Google advertising also provides consumers with more option and easier access to goods. Therefore, it is possible for the success of a modern business to be achieved by correctly taking advantage of the power of Google.

Making Money on Google

Many people running small businesses are now able to operate from home in an environment comfortable to them, reducing time spent transporting and allowing more time spent with their family. Many members of the work force have left their professions to take advantage of this business opportunity and are making more money while living a more comfortable lifestyle. The most common method of making money for these people has been internet marketing. This involves selling multiple products for businesses and receiving payment as a commission. Businesses are able to manage their advertising on Google using a tool called Google Adwords; a system which allows them to bid on keywords, monitor click-through-rates and determine overall expense. This is popular because it can be a simple way to make money without the need of years of training. It is a complicated system that has been made simple by Google Adwords. However this method of advertising is complicated in that bringing down advertising costs does not mean reducing exposure of the business. Google has not set a fixed advertising bid; on the contrary they determine cost a number of different ways. Google has developed a simple training course for people getting started in this new lifestyle known as Google Cash, which helps businesses understand their system. Once this is accomplished, it is easy to gain great success on Google.