The About Us page is a important place for visitors of your site to find out who you are, what your comapny does, what you sell, why they should read your content or buy your products, how valuable your site can be. From this page they can be know about you, your company and your products.On this page it will be worth to have contact information of you or your company, or at least should have link to your contact us page.
Contact Us page
Visitors of your site and target traffic need an easy way to get in touch with you or your company. Have a clearly marked link for contact information and include every avenue you receive communication through, like Telephone and fax numbers, e-mail addresses, physical addresses, etc. all should appear on this page.
A Site Map
This page has very high importance as far as SEO is concerned, because this page contains all of your site page links and their mapping. So when any search engine crawls your site URL can crawl every page if it sees the well formulated site map.
A News, Press Release, Blog, and/or Articles Page
These are information pages, which helps providing useful information to your customers about the current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising! Believe me, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines. Each time, a search engine’s spider crawl your site and find new content it ups your chances of ranking higher in the organic search listings. More free organic visitors to your site!
A Relevant Page Title
Many people have no idea that your page title holds a lot of weight. Search engines displays the title of your page on their searches, therefore, the catchier and more accurate your title the better the chance you will hit target traffic. Page titles should be different for every page in your site. They should clearly and accurately describe your page, it is very good idea to use keywords in the page title. The page name are also important and might be selected same as the page title, but, these should be smaller in length and readable for your users and search engines.
A Balanced text contents
For example, Good Grammar, Correct Spelling, Sentence Structure and readable text, Not only should your site have relevant content, the more the better, people should be able to read your content. Choppy or run-on sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.You do not want to distract your readers, Misspellings, wrong word usage, bad grammar are all distractions. You want to captivate them. If your site is a business site avoid slang and offensive language all together, just don’t confuse readers more than necessary. If you are not good on writing, don’t do yourself ask some one who can do it for you.
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Create easy navigation and links to all your pages. A search bar for your site is also a good idea. Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read. Images should be friendly and relevant to your site. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
The site with broken links, is against credibility of your website. You avoid this mistake and check, recheck, and check your links again, to avoid bad impression about your company.
