Nowadays, individuals must be aware of the huge contribution of the internet and the benefits it can bring in business as long as it is used adequately. If you have e-commerce sites and portals, prepare the proper strategy, analysis and research, because they are a must for the effective managing of your site and internet sales are continuously rising and generating profits.

By means of web tracking and web site analytics, businessmen can better understand the needs of online customers and change their marketing strategies if needed. Furthermore, web site tracking is meant to support your business objectives and to provide you the necessary tools. Nowadays, tracking services do their best to make sure that they do not record a visitor twice and that only human clicks are considered visits. Furthermore, it is essential to make a distinction between how many visitors visit the site from the same ISP or from large organizations. Fortunately, your web site tracking and statistics won’t remain a mystery to you as long as you count on professional tracking software and it’s up to you to decide which system you will use, taking into consideration your needs.

Some of the first web page counters were numerical display counters, which were powered by cgi scripts and can still be used. However, it can be quite difficult to install a cgi script if your hosting company doesn’t provide easily installed counters. One of the leading tools in web site analytics is Opentracker, which allows access to essential information in a user-friendly format. Many companies which have understood the importance of web tracking and web site traffic use this tool in order to see how many visitors they have had in a certain period, which countries they are from and so on.

An important web analytics service is Google Analytics, which tells you where the visitors to your site are from, what links from your site have more web traffic, what pages are viewed most frequently, how long people remain on the site and even which products are sold. As you can see, this web site tracking system offers you all the information you need in order to upgrade your marketing tools. Unlike other web tracking systems Google Analytics is free and can be accessed quite easily. Nonetheless, some people have stated that Google will gain too much information from its users. Google web site tracking system is definitely one of the most important tracking systems, since it enables users to optimize their pay per click advertising campaigns.

Nowadays Google analytics has too many subscribers and applicants are put on a waiting list. Still, many other internet tracking systems are free, some of them being supported by advertising and others being paid services. If you have a sophisticated site and you need an elaborate web tracking tool, you should consider log analysis or other professional systems.

Many hosting companies put at their clients’ disposal statistical programs such as Webalizer or Awstats and these programs offer detailed traffic statistics. These programs don’t require any installation and all you have to do is log into the area that displays the statistics and view total visits, unique visits, IP numbers of visitors, referring web sites and other useful information that can improve the performance of your website.