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Getting your site listed in the first ten results for a specific
keyword is as much art as a science. Anyone can get to number 1 on a
unique word or trade name, but on a generic key phrase, it's much
trickier. Search engine optimising can be difficult and confusing, but
optimisation techniques, time and persistence can yield a hugely gratifying reward if you get it right.
1. Site design considerations:
a) Do not use frames
One of the biggest potential pitfalls for Webmasters is search engines
that do not index the text within frames. A frame is an HTML page that
"frames" other HTML pages. For example, a search engine may index the
main content of the page but not the surrounding navigation frame. It
is usually best if you create non-framed versions of your site.
If you must use frames, include text in the tag.</div><div class='article_slide_14' style='display:none;'>Another solution is to create pages (without frames) to act as doorways</div><div class='article_slide_15' style='display:none;'>or alternate entrances to your site for the purpose of giving these</div><div class='article_slide_16' style='display:none;'>engines something they can see and index. Optimising a non-framed page</div><div class='article_slide_17' style='display:none;'>for the search engines will often gain better listings.</div><div class='article_slide_18' style='display:none;'>b) Try not to use dynamic URL's</div><div class='article_slide_19' style='display:none;'>Dynamic pages are often ignored by search engine spiders. Dynamic urls</div><div class='article_slide_20' style='display:none;'>are most common on database driven sites For example.</div><div class='article_slide_21' style='display:none;'>http://www.yoursite.com/products.asp'ID=dynamic+example</div><div class='article_slide_22' style='display:none;'>It is important to create static versions of each page your want to be</div><div class='article_slide_23' style='display:none;'>indexed.</div><div class='article_slide_24' style='display:none;'>c) Do not have an entirely FLASH homepage</div><div class='article_slide_25' style='display:none;'>Search engines cannot index pages made entirely with FLASH. When you</div><div class='article_slide_26' style='display:none;'>submit a page to a search engine a spider will follow the links on the</div><div class='article_slide_27' style='display:none;'>page and listing the rest of the site. The best way to remedy this is</div><div class='article_slide_28' style='display:none;'>to create a site map that uses normal html links to every page on your</div><div class='article_slide_29' style='display:none;'>site, also add a standard HTML link on each page of you site that links</div><div class='article_slide_30' style='display:none;'>to the site map.</div><div class='article_slide_31' style='display:none;'>d) Do not use image maps as the only method of navigation</div><div class='article_slide_32' style='display:none;'>Search engines cannot index the code that makes up image maps. You can</div><div class='article_slide_33' style='display:none;'>use image maps in your site but you should also include standard html</div><div class='article_slide_34' style='display:none;'>links. As with a Flash site, create a site map that uses normal html</div><div class='article_slide_35' style='display:none;'>links to every page on your site. Also add a standard HTML link on each</div><div class='article_slide_36' style='display:none;'>page of you site that links to the site map.</div><div class='article_slide_37' style='display:none;'>e) Do not use JavaScript as the only method of navigation</div><div class='article_slide_38' style='display:none;'>Search engines can't follow links that are within JavaScript, so your</div><div class='article_slide_39' style='display:none;'>site will not get spidered unless you also have some form standard HTML</div><div class='article_slide_40' style='display:none;'>hyperlinks that they can follow. You should add some form of standard</div><div class='article_slide_41' style='display:none;'>HTML hyperlinks to all of your pages on each of your pages so that your</div><div class='article_slide_42' style='display:none;'>site will be spidered properly. An easy way to do this is to create a</div><div class='article_slide_43' style='display:none;'>site map page uses standard HTML links to link to every page on your</div><div class='article_slide_44' style='display:none;'>site. Then add a standard HTML link on each page of your site that</div><div class='article_slide_45' style='display:none;'>links to the site map. </div><div class='article_slide_46' style='display:none;'><b>2. Carefully choose your keywords</div><div class='article_slide_47' style='display:none;'></b>Target the wrong keywords and all your efforts will be in vain.</div><div class='article_slide_48' style='display:none;'>Choose the right keywords and you'll see your traffic dramatically increase.</div><div class='article_slide_49' style='display:none;'>Therefore, think long and hard about what keywords people are most</div><div class='article_slide_50' style='display:none;'>likely to use when search for your site. </div><div class='article_slide_51' style='display:none;'><b>3. Optimise your Title Tag</div><div class='article_slide_52' style='display:none;'></b>The title tag of your page is an extremely important factor to</div><div class='article_slide_53' style='display:none;'>consider during the optimisation of a web page for search engines. This is</div><div class='article_slide_54' style='display:none;'>because many engines and directories place a high level of importance</div><div class='article_slide_55' style='display:none;'>on keywords that are found in your title tag. The title tag is also</div><div class='article_slide_56' style='display:none;'>what the search engines usually use for the title of your listing in</div><div class='article_slide_57' style='display:none;'>the search results. Generally, we recommend that your title tag,</div><div class='article_slide_58' style='display:none;'>including spaces, be between 50-80 characters long. The optimum level</div><div class='article_slide_59' style='display:none;'>differs from search engine to search engine.</div><div class='article_slide_60' style='display:none;'>Tips for optimising your Meta Tags</div><div class='article_slide_61' style='display:none;'>We recommend including 1-2 of your most important keyword phrases in</div><div class='article_slide_62' style='display:none;'>the title tag, be careful not to just list keywords. If you just list</div><div class='article_slide_63' style='display:none;'>keywords you risk being viewed as a spamming the engines which can</div><div class='article_slide_64' style='display:none;'>ultimately lead to you being blacklisted by the search engines. Your</div><div class='article_slide_65' style='display:none;'>title tag should include your keyword phrases while remaining as close</div><div class='article_slide_66' style='display:none;'>to a readable sentence as possible to avoid any problems. </div><div class='article_slide_67' style='display:none;'>Make your title enticing! Don't forget that even if you get a number 1</div><div class='article_slide_68' style='display:none;'>listing on the search engines your listing still needs to say something</div><div class='article_slide_69' style='display:none;'>that makes the surfer want to click-through and visit your site. Since</div><div class='article_slide_70' style='display:none;'>the length of your title tag could be a little long for some engines we</div><div class='article_slide_71' style='display:none;'>suggest placing the keywords at the beginning of the tag when possible</div><div class='article_slide_72' style='display:none;'>so that you do not risk having them cut off. Each page of your site</div><div class='article_slide_73' style='display:none;'>should have a unique title tag with its own keywords that related to</div><div class='article_slide_74' style='display:none;'>the page that it appears on. </div><div class='article_slide_75' style='display:none;'><b>4. Optimisation of your page content</div><div class='article_slide_76' style='display:none;'></b>Your page content is another very important factor in achieving</div><div class='article_slide_77' style='display:none;'>better search engine listings. Your page content is the information that a</div><div class='article_slide_78' style='display:none;'>visitor would read from the page. Search engines look through your</div><div class='article_slide_79' style='display:none;'>pages looking for keyword phrases just like a visitor to your site.</div><div class='article_slide_80' style='display:none;'>Page content tips: </div><div class='article_slide_81' style='display:none;'>We recommend that each page you submit has at contains least 200 words.</div><div class='article_slide_82' style='display:none;'>This text should include your most important keyword phrases, but</div><div class='article_slide_83' style='display:none;'>should remain logical & readable. Include the phrases that you have</div><div class='article_slide_84' style='display:none;'>used in your other tags (i.e. metas, alt, headings, title, etc.) during</div><div class='article_slide_85' style='display:none;'>the optimisation process. Add additional content rich pages to your</div><div class='article_slide_86' style='display:none;'>site. For example, how-to articles, hint and tips, or tutorials. These</div><div class='article_slide_87' style='display:none;'>types of content pages not only help you in the search engines, but</div><div class='article_slide_88' style='display:none;'>other sites may link to them also.</div><div class='article_slide_89' style='display:none;'><b>5. Optimisation of your META tags</div><div class='article_slide_90' style='display:none;'></b>The head element contains general information (meta-information)</div><div class='article_slide_91' style='display:none;'>about a document. HTML also includes a Meta element that goes inside the head</div><div class='article_slide_92' style='display:none;'>element. The purpose of the Meta element is to provide meta-information</div><div class='article_slide_93' style='display:none;'>about the document. </div><div class='article_slide_94' style='display:none;'>Most often the Meta element is used to provide information that is</div><div class='article_slide_95' style='display:none;'>relevant to browsers or search engines like describing the content of</div><div class='article_slide_96' style='display:none;'>your document. Some search engines will use the name and content</div><div class='article_slide_97' style='display:none;'>attributes of the Meta tag to index your pages.</div><div class='article_slide_98' style='display:none;'>This meta element defines a description of your page: </div><div class='article_slide_99' style='display:none;'><meta name="description" content="Free Web tutorials on HTML, CSS,</div><div class='article_slide_100' style='display:none;'>XML, and XHTML"></div><div class='article_slide_101' style='display:none;'>This meta element defines keywords for your page: </div><div class='article_slide_102' style='display:none;'><meta name="keywords" content="HTML, DHTML, CSS, XML, XHTML,</div><div class='article_slide_103' style='display:none;'>JavaScript, VBScript"></div><div class='article_slide_104' style='display:none;'>The intention of the name and content attributes is to describe the</div><div class='article_slide_105' style='display:none;'>content of a page. However, since too many webmasters have used Meta</div><div class='article_slide_106' style='display:none;'>tags for spamming, like repeating keywords to give pages a higher</div><div class='article_slide_107' style='display:none;'>ranking, many major search engines have stopped using them entirely. </div><div class='article_slide_108' style='display:none;'>Where they belong: The correct placement for both meta tags is</div><div class='article_slide_109' style='display:none;'>between the <HEAD> and </HEAD> tags within the HTML the</div><div class='article_slide_110' style='display:none;'>makes up your page. Their order does not really matter, but most people</div><div class='article_slide_111' style='display:none;'>usually place the description first then the keywords meta. Tag limits:</div><div class='article_slide_112' style='display:none;'>We recommend that your Keywords Meta not exceed 1024 characters</div><div class='article_slide_113' style='display:none;'>including spaces. We recommend that your Description Meta tag not</div><div class='article_slide_114' style='display:none;'>exceed 250 characters including spaces. </div><div class='article_slide_115' style='display:none;'>Meta description tips: </div><div class='article_slide_116' style='display:none;'>Make sure you accurately describe the content of your page while trying</div><div class='article_slide_117' style='display:none;'>to entice visitors to click on your listing. Include 3-4 of your most</div><div class='article_slide_118' style='display:none;'>important keyword phrases., particularly those used in your title tag</div><div class='article_slide_119' style='display:none;'>and page copy.</div><div class='article_slide_120' style='display:none;'>Try to have your most important keywords appear at the beginning of</div><div class='article_slide_121' style='display:none;'>your description. This often brings better results, and will help avoid</div><div class='article_slide_122' style='display:none;'>having any search engine cut off your keywords if they limit the length</div><div class='article_slide_123' style='display:none;'>of your description. </div><div class='article_slide_124' style='display:none;'>Meta keywords tips: </div><div class='article_slide_125' style='display:none;'>Aside from what we mention in the other tips below you should only use</div><div class='article_slide_126' style='display:none;'>those keyword phrases that you also used in the copy of your page,</div><div class='article_slide_127' style='display:none;'>title tag, meta description, and other tags. Any keywords phrases that</div><div class='article_slide_128' style='display:none;'>you use that do not appear in your other tags or page copy are likely</div><div class='article_slide_129' style='display:none;'>to not have enough prominence to help your listings for that phrase.</div><div class='article_slide_130' style='display:none;'>Watch out for repeats! You want to include your most important phrases,</div><div class='article_slide_131' style='display:none;'>but when doing so it can be difficult not to repeat one word many</div><div class='article_slide_132' style='display:none;'>times. There in no limit, but we recommend that no one word be repeated</div><div class='article_slide_133' style='display:none;'>in the keyword Meta more than 5 times.</div><div class='article_slide_134' style='display:none;'>If your site has content of interest to a specific geographic location</div><div class='article_slide_135' style='display:none;'>be sure to include the actual location in your keyword Meta. </div><div class='article_slide_136' style='display:none;'><b>6. Optimisation of your images using</div><div class='article_slide_137' style='display:none;'>"alt"</b> </div><div class='article_slide_138' style='display:none;'>The alt attribute is used to define an "alternate text" for an image.</div><div class='article_slide_139' style='display:none;'>The value of the alt attribute is an author-defined text: src="optimised.gif" alt="Search Engine Optimisation"></div><div class='article_slide_140' style='display:none;'>The "alt" attribute tells the reader what he or she is missing on a</div><div class='article_slide_141' style='display:none;'>page if the browser can't load images. The browser will then display</div><div class='article_slide_142' style='display:none;'>the alternate text instead of the image. It is a good practice to</div><div class='article_slide_143' style='display:none;'>include the "alt" attribute for each image on a page, to improve the</div><div class='article_slide_144' style='display:none;'>display and usefulness of your document for people who have text-only</div><div class='article_slide_145' style='display:none;'>browsers.</div><div class='article_slide_146' style='display:none;'>Although not all search engines use the Alt tab it can help your</div><div class='article_slide_147' style='display:none;'>listings on some of them. We recommend on using 2-3 words for each</div><div class='article_slide_148' style='display:none;'>image and using it where ever possible.</div><div class='article_slide_149' style='display:none;'><b>7. Optimisation of Text Hyperlinks</div><div class='article_slide_150' style='display:none;'></b>Search engines use complex algorithms to see if what you are</div><div class='article_slide_151' style='display:none;'>linking to is something closely related to the content of your page. Some of the</div><div class='article_slide_152' style='display:none;'>engines look for keywords in hyperlinks and in the surrounding text of</div><div class='article_slide_153' style='display:none;'>the hyperlinks. We recommend including your most important keyword</div><div class='article_slide_154' style='display:none;'>phrases in the link itself and possibly the surrounding text. </div><div class='article_slide_155' style='display:none;'><b>8. Optimisation of Heading Tags</div><div class='article_slide_156' style='display:none;'></b>Headings are defined with the <h1> to <h6> tags.</div><div class='article_slide_157' style='display:none;'><h1> defines the largest heading. <h6> defines the smallest heading. </div><div class='article_slide_158' style='display:none;'><h1>This is a heading</h1></div><div class='article_slide_159' style='display:none;'><h2>This is a heading</h2></div><div class='article_slide_160' style='display:none;'>HTML automatically adds an extra blank line before and after a heading.</div><div class='article_slide_161' style='display:none;'>Although they are used less frequently due to new technologies, HTML</div><div class='article_slide_162' style='display:none;'>heading tags can help improve your listings in the search engines also.</div><div class='article_slide_163' style='display:none;'>You should include you most important keyword phrases in the heading</div><div class='article_slide_164' style='display:none;'>tags on your page. Some search engines use them in the analysis of your</div><div class='article_slide_165' style='display:none;'>page content. </div><div class='article_slide_166' style='display:none;'><b>9. Things to avoid attempting</div><div class='article_slide_167' style='display:none;'>Optimisation techniques for Search Engines</div><div class='article_slide_168' style='display:none;'></b>You should not try to trick a search engine in any way because you</div><div class='article_slide_169' style='display:none;'>risk being blacklisted by them. </div><div class='article_slide_170' style='display:none;'>Excluding the Meta keyword tag, do not list you keyword one after</div><div class='article_slide_171' style='display:none;'>another anywhere on the page </div><div class='article_slide_172' style='display:none;'>An old trick is to try and keyword stuffing the page by using the same</div><div class='article_slide_173' style='display:none;'>colour text as the page's background. Search engines can detect this</div><div class='article_slide_174' style='display:none;'>and view it as spam. </div><div class='article_slide_175' style='display:none;'>Submissions Limits: Some engines do not like more than a certain number</div><div class='article_slide_176' style='display:none;'>of submissions per day for the same domain. If you exceed this limit,</div><div class='article_slide_177' style='display:none;'>you may find your submissions for that day ignored. Do not submit the</div><div class='article_slide_178' style='display:none;'>same page to any search engine more than once in any twenty-four hours.</div><div class='article_slide_179' style='display:none;'>Do not submit identical pages. You should instead give them different</div><div class='article_slide_180' style='display:none;'>filename and change the title and, if possible, the content and</div><div class='article_slide_181' style='display:none;'>keywords for the page. </div><div class='article_slide_182' style='display:none;'>Do not use any keywords in your keywords Meta tag that do not directly</div><div class='article_slide_183' style='display:none;'>relate to the content of your page. </div><div class='article_slide_184' style='display:none;'>Don't use any keywords in your keywords Meta tag that do not directly</div><div class='article_slide_185' style='display:none;'>relate to the content of your page.</div><div class='article_slide_186' style='display:none;'>Good luck with your <a href="javascript:void(0)" onclick=window.open('http://www.searchengineoptimising.com') />search</div><div class='article_slide_187' style='display:none;'>engine optimising</a>!</div></div>
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