Better website ROI (return on investment) is a goal for any webmaster. Until recently, website income always required some action that website visitors had to take once they came to the site, either through purchasing something from the website (or at some point purchasing something from a follow-up email campaign), or at the very least clicking on a pay per click (PPC) ad such as a Google Adsense ad. Just because someone visited your website, it didn't mean that they were going to produce income for you. But all that has changed!

Better website ROI is guaranteed through a new form of internet advertising being called PPP or pay per play. As with Google Adsense and other pay per click ads a webmaster might place on his or her site, with PPP ads, the webmaster receives a percentage of the amount paid by the advertiser for the advertising with the rest going to the pay per click sponsor (which would be Google in the case of Adsense). The difference is, with PPP advertising, the webmaster gets paid whenever someone visits a page that is set up with the PPP scripting - the visitor doesn't have to do anything other than simply visit the page. Another difference is that PPP ads do not lead the visitor away from the webmaster's site immediately as is the case when a website visitor clicks on a pay per click ad.

Better website ROI is assured with PPP ads and they do not detract from the webmaster's site. PPP ads are usually short (about 5 second) audio ads that play automatically whenever someone visits a webmaster's page that is set up with the PPP scripting. So, all traffic to the site means money to the webmaster, and PPP payments are quite competitive with what webmasters currently earn on a PPC basis.

In addition, at least for the short-term, multi-tiered affiliate earnings are available for webmasters who get involved with PPP ads. One such program offers the webmaster 25% on whatever advertisers pay for ads on the webmaster's own sites, plus 5% on all ad revenues for ads placed on the sites of other webmasters referred to the program. So, not only does PPP result in better website ROI directly on the webmaster's own sites, but he or she can make residual income on the advertising placed on other webmasters' sites.

Nothing else currently available provides the opportunity for better website ROI that PPP does.