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I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase is, it's fun to play with. When designing your website or any promotional material, make sure you use language that all your customers understand. Design depends on individual taste and designing a website from a first draft that the client will like from the start, can be a real challenge. When designing your website, it is essential that you switch from your own profit-oriented perspective to the prospective customers' perspective. Keywords and Search Terms Your business keywords and search terms are also critical considerations when designing your website. Though there are certain things which you would love to see on your website, there are other things that you need to take into consideration when you go through website designing. There are some very important things you must do SEO-wise while designing your website.