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We are living in an e-age where everybody wants to sale their product or
services through Internet. In the physical world your interacting behavior and
friendly relationship can create a better avenue for selling your products. Your
face to face interaction can completely convince an individual to buy your
product.
But in the internet world everything is different. You just get 10 seconds to grab
a visitor's attention who may turn into your customers. Your only way of
interaction with your customers is your sales copy. So it must be a copy which
really generates sales. It's not an easy task to make your visitor pull out their
credit cards out of their pocket.
Are you also thinking of selling your products or services on net? Well it’s a great
decision. Now what points you should consider when creating a sales copy for
your product or services. Here it is:
1. Head line:
Head line is most important part of your web copy. In fact a great headline is
90% success of your sales page. When somebody comes to your site, usually
you have only 10 seconds to grab his attention. Most people will make a decision
about reading your sales page in less than 10 seconds. If your headline is
compelling enough to grab your visitor’s attention they will stay otherwise they
will go to other website.
>> Tell about the biggest benefit of your product in headline.
>> Create some serious problem and tell your visitors that you can solve their
problem.
>> Show specific results of using your product in your headline. Like if you are
selling a book about dog training, tell them that in next 15 days your dog
will follow all your instructions.
>> Use attention grabbing words in your headline like Free, Save, Guaranteed.
Many big copywriters say that headlines can increase response rate by up to
1500%.
2. Sub Headline:
A sub head line gives you one more opportunity to grab your visitor’s attention
and pursue them to read your sales page. Highlights your product’s benefits
again and create a feeling of urgency in your sub headline so it encourages your
visitor to read your sales page.
3. Bulleted Points:
In today's world everybody is very busy and always in hurry. Usually your visitors
first quickly skim your webpage to know what’s in it for them. Bulleted points
always grab attention because it’s easy to read. So always tell your product’s
benefits through bulleted points. Remember bulleted points just act like bullet and
triggers a human mind.
A bit of suggestion: always convert your products features into its benefits.
4. Credibility:
It's also a key point of a successful web copy. Your customer must feel that it's
not just a sales copy. A real person is sitting behind it. You should put your
photo, your full contact details (not just email, full physical address and phone
number) in your sales copy.
Testimonials are one of the best ways to build credibility but it should be real not
fake. Many people think that they can fool their visitors by placing fake
testimonials but I want to make you clear that whatever you think about your
visitors, your sales page reflect that.
A strong Guarantee is also essential to build your credibility. You may also place
an audio or video message to give them a sense of belonging and a kindly feeling.
5. Bonuses:
It's a human psychology to aspire to get one or more thing free with the
product. Offer them some bonuses related to the product you are offering. If you
are selling dog training book, you may offer a dog food recipes ebook or a dog
health checkup guide.
Try to feel them that the bonuses you are offering are worth more than the price
they are paying. It’s a good idea to offer digital products as bonus because you
have to invest only once to create them and delivery cost is also zero.
6. Sense of Urgency:
You must create a sense of urgency in your sales page. Make them realize that
once they lose this offer they will never get it again. Give them an extra price
discount, more bonuses, or any lucrative offers which make them buy. You can
also offer personal email consultation if they buy within a time frame.
7. Ask for order:
Many people make a great mistake in their sales letter. They write a wonderful
sales letter but never ask for order. In the sales letter make it a key point that
you are here to sell your product. So ask your visitors to place an order in clear
words. It is a must to call them again and again to buy your products on a single
sales page.
8. P.S. Lines:
Life goes busy and no one have a spare time to even read your sales copy.
Sometimes they just see your headline and your P.S. Lines. Top copywriters
believe that 9% success of a sales letter depends on P.S. lines. Make it strong
and compelling. Pinpoint your product's benefits, bonuses and any special offer
you are offering.
These are some points for a perfect sales copy. If you follow these simple points,
your dream of having a long queue of customers eager to buy your products will
get true.
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Copyright 2005 Raamakant S.
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