When designing for the web, one aspect of the design that needs long and hard consideration is colour. Choosing colours without thought or knowledge can discourage users from the site. Picking the right colours with thought and background knowledge may lead to a greater design.Knowing about colour psychology and symbolism is main to knowing which colours affect folk in certain ways. Colour image is strongly linked to emotions and notions such as happiness, sadness and passion.Colours could also be used to emphasise contrast and highlight sections of a webpage that you might require the user to see or interact with these as a promotion box or a buy now button.Here is a listing of leading colours and how they make people feel.

Blue may foretell depth, professionalism, trust and honour. Dark blue is used by myriads corporate companies but this colour could also be construed as cold.The colour black is about power, style, evil and mourning. Rock music acts time and again use black backgrounds because of its association with the dark side and anger.The colour yellow may symbolise wealth, joy optimism and fire. Using yellow in web design is a divine style to make components stand out from the rest of the site.

The colour red is a very evocative colour and it conjures up images of hell, long for, fire and warning. It is in all probability the utmost colour to use to allure attention.White may be used to create contrast by being used as a background colour. The regions of white in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.Black is a strong colour and is associated with sexiness, intensity and elegance. It is a very favoured colour on photography web sites, as black creates heightened contrast with colours within photos.

Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in website design, assumably because it is known as a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it may be used to give a relaxed feeling to a site.

In website design, purple is an underused colour, to all appearances because it may be identified as a feminine colour. It is also linked to royalty, romance and wisdom.Grey could be a strange colour as it is not strong. It could be used to create stylish, swank and calm web sites. It is used heavily on technology web-sites.

The role of colour is not just to make a site look pleasant, it can be used to evoke thoughts and emotions from the end user. Choosing colours that irritate the user could show detrimental effects on your site, whilst selecting cleverly may imply that the site lives up to user expectation.