Urchin is such a solution, providing its tools as a hosted service, through large web hosting providers and a software product. Urchin 6 On Demand is one of the most popular Urchin products, that is being used by millions of web designers world wide. Knowing the number of visitors you get from ads and keywords is not enough anymore. But knowing the keywords and ads that your best customers refer to is much more useful these days. The Urchin 6 tool shows you how your best customers navigate your site. It closes the loop on ad spend and revenue to calculate your marketing and website region of interest. This tool increases conversions which helps in making more profit. Urchin 6 is easy to use and it simply tags your pages and paid URLs. Your reports are updated with the latest information all day long.
With the aid of the Funnel Visualization, this tool is able to eliminate bottlenecks in your checkout and conversion processes, not to speak about reducing abandonment. Pinpoint where visitors leave your funnels and find out where they go. The Advanced Visitor Segmentation defines your own custom segments such as geographic location and new versus returning visitors. It compares visitor behavior, conversion metrics, and trends for individuals or groups of visitors. Analysis Options provides report data on the fly and compare visitor segments, examine data over time, and view Lifetime Visitor Value. Drill down to view individual visitors, sessions and click paths.
The benefits are on both the client�s side and on that on the persons in the organization, such as content and web developers, ecommerce and merchandizing specialists, executives and marketing professionals. The Marketing Professionals may target high return regional markets and market segments. They can also find out which ads, keywords, search engines, referrals and email blasts deliver the highest quality traffic.
The Executives can better understand the effects of long range trends and overall strategies for all ad campaigns, website initiatives, merchandising and e-commerce. The Executives have the simple solution of signing up and Urchin turnkey On Demand solution starts tracking for them. Last, but not least, the Content and web Developers can determine design decisions may influence conversions and improve the region of interest of the website.
