"Write a book and get recognized as an expert." How many times have you heard that? Hundreds? Thousands? It is a fact that people acknowledge you as the expert when you have put your knowledge in print. It could be a book, a column, a booklet or a white paper that has been published. If people find what you wrote helpful to them, you become an expert!

The good news is you can write about anything and become an expert. It doesn't necessarily need to be something you know right now. Yet, I do encourage my writers to write about what they know as it is the easiest way to write your first book. It is important to write about what you know if you are promoting your business and want your clients to recognize you as an expert in your business.

Yet, I have learned from my clients that you can write about what you don't know and be highly successful at it. Here are some tips to get any writer started writing about what he or she doesn't know.

1. Have a passionate idea. Some of my clients wanted to do something different: Write a Zen book, a comic book, and produce a positive, motivational rap music CD. These passionate ideas had a thread of relationship to their business, yet they were obsessed with creating these projects. And that is the key: You have to want it so bad that it becomes an obsession. You think about it day and night and you know you will not rest until you do it.

2. Research your idea. Get some basic ideas and resource information by doing research. For many writers this is not fun: Then get a college student to do it for you. Tell the student what information you need to get started. For example, the comic book author would want to see if anything like an educational comic book for adults has been done before in the same topic she has chosen. She will want to check out comic book publishers and their criteria. Also, find some articles on comic book publications and "how to" articles. You can use the Internet, the library, and even the bookstore to get the information you need.

3. Find and ask the experts to help you. "Flattery will get you anywhere," the saying goes. Experts love to hear that their ideas are helpful. They are willing to help you if you ask. For example, the author who wanted to create a comic book knew nothing about how to do that. She met someone who was a graphic designer. She told him about her dream to create her comic book. The designer was excited about it and showed her his drawings. Collaboration was born to create a comic book. Just keep on asking people who you know that can help you with your idea. The Law of Attraction will take over and in no time you will have the right person to help you write your book. Other ways are to visit networking groups or visit organizations that are related to your topic.

4. Go to seminars or take classes. There are many great writing seminars and classes available to learn more about your subject. We even have Internet online classes and teleseminars we can take without even leaving our house. Learning in an environment with other students is a valuable opportunity to make new like-minded friends. So don't be a wallflower and keep to yourself. Share your ideas and be actively involved in the class so people will get to know you. Class participants could give you some great ideas for your book, especially if you are writing on a new topic and gathering information for your book.

5. Be an eagle-eye observer. Pay attention to what is going on around you. Read everything with an eagle eye. What are the latest, hottest topics? Do they fit your criteria? Is it something you might want to write about? Start watching TV differently--instead of just for entertainment watch special shows that give you information and news that might perk your interest in writing a book. My rap music CD client wanted to produce a positive rap CD to reach young adults. She began observing Gospel rap musicians and listening to music that had a positive influence. Observe other people's point of view. Keep your eyes open and watch people in their daily lives. So by following these five simple steps--passionate idea, research, ask the experts, take classes, and be an eagle eye observer--you can write about what you don't know. Remember you must be passionate about what you want to write, set up a writing plan, follow the plan, take action and write every day. In no time you will have written your book that makes you the expert.