Why do I need a website when I have advertising in place that works for my business?
Well what does that businesses advertising provide to the prospective customer?
Can they see a brochure of your company through an advert?
Can they learn about your organisation through small adverts?
A website is a professional face for your company, an interactive brochure that your clients can have freedom to browse 24 hours a day, 7 days a week, 365 days of the year. A website opens up a whole new world of advertising potential and is proven to not only generate new business but to retain your existing clients by offering them the information they need, any time, at the touch of a button.
You can advertise as much or as little on your website as you need. It is a fully dynamic brochure about your company which can be updated quickly and easily, add photos to draw your clients attention, market out your ‘News' to existing and new customers for free, regain customer enquiries and orders and more importantly be up to date against competitors.
The Internet is the number one source where people will look for anything and everything at their ease and as the saying goes ‘you have to be in it to win it', a website offers, credibility and professionalism but most importantly, provides the potential customer with IMMEDIATE INFORMATION, at a time when they want it!
A website can do 3 things for any business:
- Save money
- Save time
- Make money
And will recoup its costs in weeks or months, not years!
Re-evaluate your spend on advertising/marketing, surely its not about what it costs, its what it returns and with a website you can do exactly this.
Hourly, daily, weekly, monthly whenever you like you can see how many people are viewing your website and looking at what your company can do.
Can you ring your local newspaper and ask how many pairs of eyes have seen your advert?
NO, but you can with a website, with live up-to-date reports on your website that can be viewed any time you can see how many people have been on your website, what pages they viewed and how long they stayed on the site.
Can your business be open 24 hours a day, 7 days a week?
NO, but a website can, allowing you to still supply information to your existing clients and also gain new business whilst you are off for the weekend, away on holiday or just asleep!
Can you give your potential client a copy of your brochure immediately when they need it?
NO, but you can with a website, allowing them to view everything that may be in a brochure online, quickly and easily and saving you money (no print or postage costs with a website)
For the cost of a professional looking website, how can any small business afford not to be online. Here at Activ Web Design we have a network of local advisors across the UK who can assist your business in getting online.
