Some of the things you need to focus on in your checklist include: Targeting your audience, training your staff, offering samples and more. In this article you will learn more about these steps and why they are so important.


The people selling your product or service are the frontline of your company and in turn, they are the face of your company. You will want to fully train all of your employees to fully understand all aspects of your service or product and be prepared for all possible customer service scenarios.

It is very important to target your audience. You need to define whom best benefits from your product or service and then actively market to this demographic. Every product has a specific target audience and it is a major mistake to not determine this before you launch.

Show your customers a sample or demonstration of the products or services you are offering. Make sure that these demos are available prior to launch so that when you launch your customers are ready to buy.

Be certain of your product's pricing. You will need to set your pricing and make it available prior to your launch date. Like the demos, this will give your customers a chance to decide if your product will be right for them and increase the chances of making sales when you launch.

Create product promotions and encourage co-op advertising opportunities. If other companies are willing to help promote your launch and they can benefit from that promotion you will reach a larger base with less effort. Why not take advantage of this great win-win opportunity.