A 30-second commercial is a concise, carefully planned, and well-practiced description of your product or service, one that an eleven-year-old child could understand. It is not a sales pitch. It flows smoothly and easily from your lips to your prospects' ears.
How is a 30-second commercial developed?
1. First, you need a clear-cut objective. To find your objective, ask yourself the question, “What do I want to achieve?”
2. Get to know your listeners; know as many facts as possible about your prospects. What are their likes and dislikes? Use color technology to identify their personality types.
3. Understand what your prospects are going to want from you. Put yourself in their shoes and become a prospect. Think like your prospects, then make a list of what you would want to hear. When composing your speech, keep in mind that people are always most interested in what you can do to help them, so think in terms of benefits.
4. Ask yourself, “What is the one thing above all others that will give me a favorable reaction from my prospects?” It should be easy, simple, and uncomplicated. It should cover the heart of the matter and be something around which you can comfortably build a case.
5. Create curiosity. What is the most unusual aspect of your subject? Now, reduce this characteristic to a description. Is the description you create catchy? Is it attractive? Does it cause people to remember you? Is it compelling?
6. Add humor, but be careful not to offend anyone. The best humor is often based on your own personal experience.
7. Decide if the 30-second commercial is better served taking the form of a statement or a question. Which would capture the most attention?
8. Be friendly, warm, and confident, and project passion. A smile is often the best way to show friendliness and enthusiasm, while a strong, firm voice is the best way to express confidence.
Besides knowing the five pillars of a network marketing company and understanding color technology, having an effective 30-second commercial is worth its weight in gold. An intriguing 30-second commercial will engage the listener, prompt him or her to ask questions, and keep conversation flowing. You will become a walking, talking, attracting machine.
