These shoppers understand there is an art to the notion of ensemble. A good retailer understands this and can help their customers achieve the look they are after.

In a similar way a good web designer can help you put together a visual ensemble that is appealing and coordinated.

Just as there are differences in clothing stores there are also differences in web design options.

For instance you might expect to pay more at a store on 5th Avenue in New York than you might at a national chain in Sheboygan, WI.

When it comes to web design you can pay to have someone create a new page that is entirely unique to your site. This is a bit like asking Miuccia Prada to develop something uniquely special for you. You'll have the knowledge that you will have a one of a kind item, but you will also pay a premium price for garment and the name of its creator.

This is how most online businesses treat web design they feel like they have to pay the Prada prices when their budget is more inline with Wal Mart. In fact, I would go so far as to say that many business owners aren't even aware that there is a discounted idea that accomplishes the same task as a personalized site design, but at a price that is more in line with their budget.

Web builder technology still allows you to custom build your site with all the tools you might ask a web designer for, but you get to assemble the end product yourself.

In this case the development comes with step-by-step instructions and in many cases is similar to developing a social media page, but designed to provide a complete ecommerce package that can allow you to conduct business online in a matter of hours.

Those who use web builder technology also have the added benefit of being able to make changes to their website whenever they want. This includes everything about the website. If they want to design a new layout for the home page they can. If they want to add pictures they can do that, too. If they want to add newsletter function that is also possible.

Remember the clothier analogy earlier. Many times you will see or read about designers who essentially make the designer clothes at a discounted price. This is part of the charm of web builder technology. The process utilizes the best of the best website design techniques that have already been learned and then they make it easy to use and available to their customers. The end result can be a highly profitable site that keeps the money primarily in the hands of the web site owner – not in the pockets of the designer.

You can pay almost any amount you want for site creation, but it overall costs are an ongoing concern you might consider the benefits of personal creation through web builder technology.