Web advertising is the latest advertising type. It is a fast growing field. Web advertising is much more economical and result oriented than other types of advertising like TV commercial, news paper ads, hoardings, pamphlets, magazine ads, etc. With more and more people becoming addicted to surfing and browsing on the net web advertising helps you reach a large number of people with minimum investment and efforts. Web advertising also gives you the option of being flexible and latest modification and changes of the ad can be made with minimum fuss. Also one does not need to pay high amount of money for the ads that are published on the web.

There are various methods and techniques of web advertising:

- Pay per click: This is the latest web advertising technique. This is performance based type of advertising method and hence is preferred by most of the companies as well as advertisers. When a user clicks on the pay per click ad, he automatically gets routed or directed to the official web page or the official web site of the company or the advertiser. These pay per click ads need to be attractive and creative and should be able to catch the users eye. The company pays the publisher or on the web site on which the ad is posted depending on the number of clicks that the ad got in the stipulated time period. The cost of the singe click is decided by keeping the following factors in mind:

1. The popularity of the website on which the ad is going to be displayed.

2. The popularity and efficiency and usage of the search engine on which the web site is listed.

3. The search engine ranking of the web site and its ROI ratings

4. The number of popular and most searched key words used in the ad.

According to the cost of the single click the final amount is calculated. The company or the advertiser needs to pay the money for the number of clicks that have taken place and need not pay any monthly fixed charges.

- Permanent ads: Permanent ads are the traditional and primitive way of web advertising. Here the advertiser or the company needs to pay a fixed monthly charge to the publisher or the website as per the terms and condition. The cost of the ad is more if the size of the ad is larger. Here the size of an ad is measured according to the number of pixels that are used by the ad. The cost of a single pixel is decided by keeping in mind the following factors:

1. The daily traffic of the web site and the daily visits.

2. The user base of the web site and the content that is displayed or provided on the web site.

3. The popularity of the search engine on which the web site is listed as well as the search engine ranking of the web site.

E-mail marketing is also a good way of web site advertising, but is used only by a few people because it is not cost effective and also does not give good results.