Social Media Optimization (Web 2.0 Technology) appeared on the Internet in 2006 and has since grown to offer new online technologies to help people share their opinions and experiences with each other in the form of text, links, images, audio and video. It allows businesses to reach their target audience via a whole new channel. Social Media is worldwide and user-driven, which is both good news and bad news for companies as the user community can have enormous power over the reputation of a brand or a company. Social Media hits the online arena with the bang!!

There are many different optimisation techniques available to the Webmaster including Search Engine Optimisation (SEO) and Conversion rate Optimisation (CRO). Social Media Optimisation (SMO) is the most recent and looks at the social aspects of your website helping your business to interact better with your website visitors and customers. The Internet is continually changing and new technologies appear all the time.

SMO is about the strategies used to set up Social Media components on your website that allow your customers to interact and participate with you during their online experience. The whole point is to make your site more accessible to your visitors by allowing them to interact with your content via the following means.

Tagging and Bookmarking The social web is all about sharing information and tagging your web pages allows people to easily bookmark your content by adding your web pages to their list of favourites on Explorer or one of the many social websites such as Digg, MySpace, Flickr and YouTube.

Create a Blog A blog is simply a means of displaying content, one article after another on your website. This allows visitors to easily interact with your business and your services. A blog is easy to set up and is a great way to record daily events on your website. Blog are popular then website because they update dynamically and they much more informative then sites and visitor can give comment on it.

RSS Feeds Providing RSS Feeds for your services, products, blogs, etc allows users to know instantly what has changed on your website through the use of a Feed Reader. RSS Feeds help to get your content distributed across the web and is a simple way to tap into the Web 2.0 technology.

Discussion Forum Forums allow your visitors to discuss and comment on your services and products. This can be of great benefit to companies, as monitoring the Forum will give you the chance to understand your customers and put you in a position to talk to your customers directly and in real time.

Online Videos and Images Creating videos in the form of Podcasts can be a great way to communicate with your customers and bring life into website. Share your videos and pictures with popular social network sites for optimisation benefits such as YouTube.

Please visit www.seostep.net to know more about Social Media Optimisation (SMO) for further Effective Internet Marketing Services including SEO, Conversion Rate Optimisation (CRO) and Online Reputation Management (ORM).