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Am I the only one?
Does anyone else find internet advertising nowadays is
getting more and more aggressive, more repetitive, more
illiterate, and the text has little regard for the proper
meaning of words? I may be a Grumpy Old Marketer, but
this kind of advertising has exactly the opposite effect on
me than I expect is intended.
I’d be interested to hear if anyone else feels the same way.
I have, in marketing advertising, been told that I am a ‘loser’,
that if I don’t buy a product which is a ‘no-brainer’ that I
must be a pathetic person, sadly lacking in intelligence and
discrimination. I do not wish to purchase anything which is
a ’no-brainer’, since I have been given my own modest
supply of brains and hope I am capable of using them.
I hear that an offer is ‘insane’ - I really do believe that one!
However, terms like ‘awesome’ and ‘wildly successful’ are
applied to almost every program and so lose all significance.
I’ve been advised that my email correspondent will ‘cut to
the chase’ and give me ways to ‘suck money’ from customers,
which seems to me a ‘wildly obscene’ notion. Of course,
almost every program is a ‘cash cow’ where one can ‘wring
out money’ or even ‘obscene amounts of money’.
There are many more examples of overused hyperbole, as I’m
sure you know, so I won’t inflict any more on you. However, I
will continue my rant about two other aspects of internet
marketing advertising:
* Sometimes ‘awesome’ grammar
* Sometimes highly eccentric spelling.
I realise that advertising and emails are not supposed to be
models of style and spelling, but too many errors make a
really bad impression on the reader. Well, this reader
anyway!
I must make honourable mention here of those marketers
whose emails and advertising are helpful, factual and
interesting. If only there were more like this! I read these
with great attention and have gained a great deal from them.
People will tell me that it would be better to follow the crowd
(not ‘re-invent the wheel’) and emulate the ‘wildly successful’.
I may be venturing on the path to marketing oblivion, but I
am determined first to try the way of friendly persuasion.
If I fail (and I’ll give you a ‘heads up’) I’ll be back, ‘insanely
sucking obscene amounts of money’ from the ‘cash cow’
with the rest of the ‘no-brainers’.
© Mizzmouse. All rights reserved.
Evangeline Auld - Advocate of friendly persuasion and
ethical marketing.
http://www.mizzmouse.com
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