But remember when you put your finger into a candle flame and got burned? You never ever did that again, did you? The brain learned a lesson very, very quickly. You didn't need a second turn to figure out the danger.
In effect, the brain learns through:
1) Repetition
2) Extreme danger
Since your business isn't in extreme danger all day, through out the year, the chances are your brain isn't learning as much as it possibly could. Which is why it's important to use the concept of repetition. Take one concept that you learn in business and repeat it time and time again. For example: Referrals. Ask for referrals every single day, in every single way. And mark a tick if you succeed. Mark a cross if you fail. In under ten days, referrals will become part of your system. And you'll never forget it.
