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Building A Simple Machine
Dan Farrell
What is a mini site? It's a simple 1-3 letter made to promote your product or service. It should have your sales letter and a few of web pages for your product.
It's purpose: is simply and solely to get your visitors focused and eager to buy without the assistance of anything but your sales page and affiliate program.
These web pages are very simple to set up and can be built from zip in a matter of hours. Here are the steps to do this:
1. Choose a domain name: this will need to be relevant to your product or service. The name should alert visitors so they comprehend exactly what your home business is all about. Use your main key phrase for any domain name. Search engines like .com, .net, .biz and .info. Try to get .com, .net, .org and then .biz and .info in that order.
2. A sales headline should always also use your main keyword or phrase if it's possible.
3. Put meta tags in, these will be just your Title and Description tags.
4. Find a template. You can either get a template this from your HTML editor, or obtain it yourself. You can do a google search for a free one.
5. Write or have written a compelling sales page. To make this type of letter is effective you should have an elevated converting sales page.
6. Make an affiliate program for Joint Ventures and affiliates. Insert a hyperlink in your navigation box for visitors to enlist in your free affiliate program. Make sure you have a good, dependable tracking system.
7. Make a hover ad for your ezine subscription box. You can at times obtain this from your autoresponder. A hover ad merely slides in and can be closed out by the reader. This will not take away your prospective customers attention from the sales page but will give them a chance to join your free ezine.
8. Find web traffic to your Mini site. There are 3 central methods to get traffic. Search engines, links and inviting affiliates. You can do this with passive, direct and social marketing. This niche topic is another discussion. increase web traffic
How to best use a mini site:
? Selling your own product: To ensure this kind of mini site effective a good sales page is important. You might want to think about hiring a professional to write your sales letter. You can bid a project at several programs.
? Pre selling an affiliate program: It is important not to try to sell an affiliate program but instead you will need to encourage your visitors to click through to your product's site. Product reviews are good for this, or use an informative promotional article.
? An uncomplicated lead generation site. This can be used for direct marketing and pay-per-click campaigns, like Google Adwords. They will also serve as a good means of tracking click throughs as well as sales conversion. Either a sales page or you might write an edifying article will be good for this type of a Mini-Site.
? You can also use them for exclusive niche market web pages. They very likely will be based on a keyword or phrase that is high in web searches and low in competition. Many times I use a minimum or 500 searches per month and 2 million results. You can get much less competition with lower searches and one of the ways I use is with keyword research
Mini web pages are quick to make and can be extremely profitable. Always stay focused on one particular theme when making these web pages. Do not put up too many at once as Google will penalize you. Space a week in-between, so that Google will not think you are attempting to spam their search engine.
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