It is possible to have a blog as part of your website structure and you should ask your webmaster about this. I prefer to keep my blog separate from my site and I will assume that you will do the same. This is a simple guide to setting up a blog using a service by Blogger.com. If you follow these steps, you can be blogging in 20 minutes.
Visit www.blogger.com .
Scroll down and on the right hand side of the page, click on Create Your Blog Now
Fill in the simple account form. You must give a valid email address.
Choose a title for your blog.
Choose a URL for your blog. If does not really matter if it is related to your topic or not so you can indulge yourself if you want and pick something outrageous. If you pick the title PinkFurrySlippers, your web address will be http://www.pinkfurryslippers.blogspot.com. Don't click on the link. It doesn't really exist yet.
Enter the code on the screen
Click to go to the next stage
You then need to pick a graphical template for your blog. Choose a style that suits your topic as well as your personal taste.
You are now ready to start posting. If you have a topic prepared, write your post and then hit the publish button. If you type in your URL in another browser window, you can read your thoughts, directly over the internet.
There are a lot of settings for you to play with on the site, but your immediate priority should be to edit your profile and to add a link from your blog your website. Both can be achieved from the blogger control panel.
We have a separate article on how to attract visitors to your blog in our Internet marketing section of Markmedia.