Face it; we've all seen those bloated websites with pages added for no discernable reason. Functions that should be easy to use were added after the site was originally developed making it hard to access. Content has been archived for so long the site map is more like a labyrinth with little chance of meaningful escape than a well-mapped guide to online ecommerce.
Many people go to the doctor once a year for a checkup, but website owners may not extend the same courtesy to their primary means of making money. The website may be due for some streamlining. Your online functions may require a better means of connection for your site visitors. You may even want to place aging content in a new ebook format and use it to provide new traffic building opportunities simply by knowing how to recycle your content in an entirely new package.
If you are looking at a potential facelift for your website you may consider the use of web builder software. This can allow you to recast your business website in an entirely new light while intentionally keeping only the content you feel is absolutely essential to your site needs and objectives.
You will also likely find that the end result is less expensive than other options. The template rich format can allow you to customize a guide that is already aesthetically pleasing and impressively functional.
Many well-intentioned websites have the feel of Thanksgiving afternoon – absolutely stuffed and a bit lethargic.
The good news is when you put your website on a diet you can see results fast. You can enter the process with the precision of a surgeon's scalpel cutting excess material along with site functions that are no longer used. You may even find some spots on your site that may still have that dreaded, “Under Construction” sign still hanging out. You can either create the content for a page in your new design or simply eliminate it from your new lineup.
When it comes to your site design there may be both wisdom and foolishness in the idea of following the path of least resistance. Let me explain. If your path of least resistance is to do nothing then this may qualify as foolishness. However, if your path of least resistance is to restructure your site based on web builder technology to facilitate self-directed change then you are showing extreme wisdom. This template-based software is easy to use and does not require someone else to make changes for you. As soon as you want change you simply take care of it using a web-based interface.
Unless your site is an encyclopedia it simply makes sense to identify material that needs to be removed on a regular basis.
You have the power to give your website a bold new look featuring a slimmer profile and attractive design. You can also save money while doing so. The results can be dramatic while providing customers with a reason to claim your site as ‘new and improved'.