If your web site in falling short in attracting eyeballs, give the web site design a closer look. You may have spent a significant amount of time, money and effort in building a web site that ranks high on usability, has great content and has all the elements needed for SEO in place. And yet, visitors just don't seem interested in the site.

Take this as the first warning signs! It is likely that your advanced web site design just doesn't have the design or the look and feel your customers want! If this is the situation, do not delay in looking for an experienced and affordable web services provider to get the web site in the right shape.

An advanced web site design does not mean that the visitor should get awestruck by lots of flash-enabled gimmicks or animation but find it difficult to figure out what the web site is all about. You will know you have a good design if it meets some essential quality standards.

Here is a checklist which will help you judge whether the web site delivered to you by your web development firm is really value for money.

1.As soon the landing page or any other webpage of your site opens, it must be able to tell the visitors what the web site is all about. In other words, the purpose of the web site must come across clearly at first glance.

2.The overall design of the website must be clean and clear, as per Web 2.0 standards, and give a clutter-free look and feel. A single web page should not include too many things. Especially the navigation and content area must have a clean look.

3.The use of font style and colors on the various web pages must have consistency. This is a key requirement of an advanced web site design.

4.There must not be any old, distorted or hazy images. All the images used in a website must be neat, clean, sharp and of course, of high quality.

5.There should be proper usage of white space on the web pages to allow some breathing space to various elements used in there. Improper use of white space will make the webpage look more congested.

6.Placement of images, animation and links must not distract the visitors from what they are looking for. There must not be links that take the visitor into unwanted directions.

7.The design must be according to your target audience with appropriate colors, layout and content.

8.If flash animation is used, an option to skip it or turn it off should be provided to the users.

9.The navigation must be easy to understand so that your visitors can, without any trouble, find the areas in the web site they are looking for. The links must accurately describe the respective web pages.

10.The background color and the color of the text must contrast well to make the content readable for the visitors.

11.The web site design must not be too widespread. A widely spread out design necessitates horizontal scrolling which further complicates the web site.

12.Check whether the web designer has done consistent page formatting or not. A consistent layout from page to page gives your website a feel of one cohesive unit.

13.Check whether obvious action objects such as calls to actions, links and subscribe buttons have been incorporated on the site or not. Action objects must be visible to the user at one glance.

14.Before making the site live, test it on a wide variety of browsers and screen resolutions. This way you will know the improper functionalities of the site, if any.

Remember to entrust the job of developing an advanced web site design to a reputed and experienced web design company, which has a proven record in successful and affordable web services.