If you were a retailer, this would be a physical door probably of glass, so you could see inside. It may open automatically, but it will certainly be easy to open.
Ok, there are the shops where the door is kept locked and you are buzzed through and t his is part of having the cache of exclusivity, but they are limited to certain products and client groups.
So, it's easy to picture the retailers' front door, but not every business has one. Depending upon where people first make contact with your business, it can be the homepage of your website, a letter, a telephone call, you or other people in your firm, your brochure or printed material.
When we are in our businesses, we don't always consider what our front door looks like and the impression it makes. So, let your mind wander picturing all the doors you have seen.
There are those freshly painted, with brass furniture, a welcome may, made of glass or wood or even metal.
Then, there are those doors with peeling paint, broken door bell and the sound of many locks turning before it can be opened.
Each memory has an associated feeling of how welcoming the door was. Of course, this impression may be superseded by the experience after the door opened, but....
So, let's consider the attributes of a well appointed front door for your business:
- Clear
- Open - Inviting
- Engaging
- Offers something of value
- Sets out what the firm is about
- Uses the language of the niche/market
- Updated regularly
- Well organised
- Walk their talk
It is important for you to view your front door from your customers' perspective. What we may consider is clear, may not be for our prospects. And, it is them who are our primary interest.
If there may have been a small tug as your read through the list, make it a priority for enhancing.
Alternatively, it may be better to ask your clients, prospects and suppliers on how your front door fares. Listen to their views, make changes and, monitor the impact.
This can be done easily by setting up a simple questionnaire that can be sent to your prospects and clients. Simply doing this can reactivate people towards your services!
