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Wordpress Blog How To

M.t. Nguyen

How to Configure Your WordPress Blog’s Title Tag for

the Maximum SEO Benefits

This is the 2nd of the

WordPress SEO

Tutorials series.

If you don’t know it yet, your web page’s TITLE is one of the MOST important

SEO factor in ranking high in the search engine results pages (SERPs).

Check it out: go to a major search engine and type in search engine

optimization (with/without quotations). What do you see in the 1st page of

the SERPs? Most of the top results have search engine

optimization near the very beginning of their titles, and these titles have

the keyword phrase search engine optimization BOLD-TYPED!

*Notice the bold-types of the descriptions too? I’ll talk about this later

but for now let’s get back to how to configure your WordPress blog’s title tag.

By default, most WordPress themes have your blog’s name BEFORE your

post/categories/etc. title:

Your Blog Name » Blog Archives » Blog-Post-Title

This, of course, is NOT favorable if you want to have the extra edge over

your competition in the SEO war. Anyway, here’s a step-by-step tutorial on how

you can configure the title of your post/category/etc. to this (without any

plugin):

Blog-Post-Title » Your Blog Name

*Note: The phrase “Blog Archives" has been deleted.

How to Move Your “Blog-Post-Title" before the “Blog Name"

In order to do this, you need to open up the “header.php" file in your

WordPress theme folder. You need a ‘php’ file editor to do this; if not, DON’T

WORRY–just do the following:

-First, change the “header.php" file extension to “header.txt“.

-Next, open the “header.txt" file and ‘find’ for the following code that begins

with the < title> tag:

< title>< ?php bloginfo('name'); ?>< ?php wp_title(); ?>< /title>

*Note: < ?php bloginfo('name'); ?> is your Blog Name, and < ?php

wp_title(); ?> is your Blog-Post-Title. Also, you only need these two “<

?ph" codes: just delete the rest of the other codes or texts (e.g. “Blog

Archives").

Now, all you have to do is moved the < ?php wp_title(); ?> before

the < ?php bloginfo('name'); ?>:

BEFORE:

< title>< ?php bloginfo('name'); ?>< ?php wp_title(); ?>< /title>

AFTER:

< title>< ?php wp_title(); ?>< ?php bloginfo('name'); ?>< /title>

That’s it you’re DONE! The last step is to save the file as a “php"

extension, “header.php" (without the quotations), and upload it to your site’s

theme folder and watch the transformation of your Wordpress Blog-Post-Title goes

before your Blog Name:

Blog-Post-Title » Your Blog Name

O.K. That’s it for my tutorial on the configuring your blog name and title

WITHOUT using any plugin. For various WordPress plugins that can configure the title for your blog (and more), please see my articles on "Top Wordpress Meta-Tag Plugins List."

*Note: It's better to use 'less' WordPress plugins rather than many of them, because not all of WordPress plugins are compatible with each other.

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