Many people hard to decide what is the best layout format should they use to create an eBook. When I create my eBook for the first time, I made a mistake so many of my customers complained to me to reform my eBook. Make sure that doesn't happen to you. I will cover 3 aspects of documents layout and explain to you why it should be the best. They are font type, number of pages, and page size.
First is font type. What type of font should you use to form an eBook? Don't try to use any other fonts beside the fonts that are readily installed in most PCs around the world. Those fonts are arial, verdana, times new roman, georgia, and courier new. If you encouraging your readers to print your eBook, then you better write your eBook in Times New Roman. It is the best font to read in printed format. Otherwise, if you encourage your readers to read your eBook in the computer, you should use an arial type. Arial is the best font to read easily on screen.
Don't use another fonts that you downloaded, unless you embed them in your eBook or reprint them in image format. To embed your font in your eBook, you should customize the settings of the third party program that you used to compile the PDF format. Of course your eBook size will be higher by embedding the fonts inside it.
Second is number of pages. Many readers expect the number of pages to go in an almost proportion with the price. If your product is priced at $97.00, the readers are expecting more pages of quality information around 70-80 pages. If your eBook have less than 20 pages, then it's usually considered as "reports" while more than 20 pages is considered "eBooks". Try to reach more pages so your reader will be quite satisfied. Give a reference pages and introduction page. Try to give more example and explanation to have more quality contents.
Third is the page size. Always keep your pages in letter sized. Everyone in Western side of the world are using letter-sized papers. They will prefer to have your eBook in letter sized so they can print your eBook. Unless you are trying to sell your eBook to the Eastern side, then another format like A4 is optional.
