Coop rotators allow marketers to benefit from cooperative efforts, which is a good thing. One ad can be placed that benefits many. Placing this one ad on behalf of many members allows for stronger branding and eliminates competition for ad space among members of a group.
One of the draw-backs of a coop rotator is that as people enter the coop, the rotation time increases depending on click volume. Also depending on the source of your clicks or advertising mix the value of the coop can be weak or strong. To really be effective a coop rotator should be calibrated to sales conversion rates. Depending on the programs compensation structure, it must be determined what the optimum number of sales or paid sign ups should be to position each member for success. Once each member reaches that level they are removed from the rotator.
Removing members from the rotator allows for more frequent cycling. When a member is removed, the members below gain opportunity to reach that optimum level. This process allows you to build deep, which ensures that the newest members are achieving some success. This decreases the attrition caused by going wide and not building duplication below. The rotator, based on the conversion rate builds deep.
The best scenario would be to apply a percentage of the sales revenue to advertising and place every member in the rotator based on time and date. Knowing the conversion rate manages the rotator and growth of the member base.
The conversion rate in a system like this will improve when prospects understand the standardization of the process. Many people would like to earn income online but they do not wish to become marketers. The failure rate for the program will go down when properly filling out a few forms, including a direct deposit form for the bank, is a members main responsibility.
The coop rotator should be used to prime the pump. Once a member experiences success you will have a hard time preventing word of mouth promotion and branding.
Once you integrate the coop rotator into the sign up process the possibilities are infinite. The next challenge is to factor in the number of 18 year olds that will potentially feed the system in the future.
