You've worked long and hard to get traffic to your web site.

Now you've got to persuade them buy something from you. This is called web site conversion.

It is defined as the number of visitors that turn into customers of your products or services. If they don't buy something, then all your efforts are for nothing.

Website Conversion Expert Dan Lok says that you don't need as much traffic to your web site if the people who do visit purchase when they are there.

Here are some of the Dan's most important keys to online conversion success:

1. Revise and Update Your Web Copy. Use true success stories that reveal techniques and tactics. Create the desire to know or have the product by focusing on the benefits and ease of use. Test and revise till you know the copy works.

2. Find Out Where Your Visitors are Coming From. Track and analyze your web site traffic and learn the sites where your traffic is coming from. Know which advertising or marketing activities produce your true customers so you can focus on those areas and make them grow.

3. Find Out What Your Visitors Are Looking For and Deliver It. Ask your visitors to tell you their needs or wants. Identify the patterns and most common requests. Then modify your offering to meet these needs.

4. Develop A Relationship Before You Try to Close the Sale. Share your knowledge and expertise. Offer free samples or reports. Provide free recommendations. Get the prospect involved and demonstrate you can communicate and are trustworthy.

5. Add Audio to Your Web Site. Pop their interest and surprise them. Many people will respond more effectively to audio. Give them audio messages that educate them and teach them some thing that has real value.

Use these techniques to resuscitate your web site and watch your conversion rate increase dramatically.