It is not easy to achieve top search engine ranking results and if someone tells you that they can do it in a week then obviously they are lying. There are plenty of ways to increasing ranking on Google, Yahoo, MSN etc and can be done with the help of a strong and effective search engine marketing strategy. This should ideally include search engine optimization, link building, link popularity, reciprocal linking, and link analysis, PPC and others. The more elements of SEM you use, the faster you will be able to climb up the search engine ranking list.

There are several ways of going around the job of getting top search engine ranking results as well as getting an effective link analysis report. Let's look at some of the ways of doing it:

1.Identifying keywords or keyword phrases: The most important aspect of a successful SEO strategy is identification of the right keywords and keyword phrases. Keywords actually can help your website in achieving top search engine ranking results in the long run. When searching for keywords or keyword phrases, you need to look at only those words that are being used by potential customers. For example: If your website is selling I-Phone then you need to use keywords or key phrases used by potential customers like iphone, Apple phone, I-Phone 3G etc. The more specific your keyword or keyword phrase is, the better your website will perform over the internet.

2.Competition: This is a must! You should always visit the competitor websites and evaluate how they have put across their products or services. This will not only help you in identifying the right keywords and keyword phrases but also help you to get ahead of your competition. This is an important ingredient of any effective search engine optimization strategy as it will guarantee top search engine ranking results in the long run.

3.Linking: Once your website design and content is ready, the next step is to link your website to other websites in the same industry. You should ideally choose those websites that already have top search engine ranking results so that the search engine spiders can do their job better. There are many businesses that have been banned from the internet or have suffered because their links were artificial, non-existent and hence considered spam. So the mantra is that you should look for meaningful links rather than stuff your website with all kinds of non-related links. At the end of each week or month, you can always use a link analysis program to find out how the reciprocal or back links are working and if they are bringing in sufficient traffic or not.

4.Link Popularity: The best way to increase link popularity is by increasing the cross linking as well as incoming links. Cross linking is related to the internal links between all the pages of your website. This should be done in such a manner that each page is connected to the main pages. This will help in maximizing the PageRank of not just your website but each of the pages of your website as well.