Lets assume for sake of argument that your site is created, published and you are running (PPC) ads. I recommend running these all the time, but especially in the beginning to get your site converting well. In fact when I signed up with my host they gave me advertising credits, which really helped out.

This is very important! If you are running ads and you are not getting clicks then it means your ads are not standing out in the crowd. Believe me there are plenty of people on the Internet and you should be getting clicks. You want think about the products and services you are offering on your site when writing your ads. What type of ads would interest you if you were looking for these items.?

As I mentioned before specific keywords bring up both your ads and others. You want your ads to spike their interest enough they will want to take a look.

Okay, when writing your ads I want you to write two ads for each campaign. What does this mean? It means for each ad type you are going to be running two similar ads with the same keywords. On most search engines like Yahoo you can create an ad campaign, which then has your ads in it. You simply create your first ad inside the campaign, add your keywords and your finished with ad number 1. Now, I want you to go back into the ad campaign and create another a slightly different ad. It will automatically use the same keywords. In Yahoo, you will need to then go back to the campaign level, click on the ads and then click on optimize ads button. Please select no and submit. What will happen then is each of your two ads will run, each showing (50) fifty percent of the time. After some time has passed you will be able to tell by the conversion rate, which one is performing best. Simply modify the worst one with some new text and check it again after receiving more hits. You are always improving on your ads therefore your conversion rates only get better. You will need to let them run so that you get at least 50 - 100 clicks before changing.

After getting someone to click on your ad, you want to take him or her to the specific landing page that offers exactly what he or she are looking for. Always remember the steps we talked about from beginning to end. It's very important to tie them all together nicely. A potential customer wants to click on an ad they think will take care of their needs and go to exactly the product or service they the ad referred to.

Please feel free to read both this article or one of my many other articles this topic by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Okay, enough for today. See you in Advanced part III.