My calls are 100% me, Alex Mandossian, in flesh and blood, dialoguing with students, prospects, customers, clients, in real time. I have these once a month because it's a way for people to get access to me. People are invited from auto responders, from stage presentations, and from teleseminars to attend.

If they weren't live, they would not be as effective. Typically I'll have 12 to 14, sometimes over 20 people on these calls and I will typically get two new customers from these calls within 30 to 60 days after these free teleseminars.

Currently, I don't do free consultations any more, but if I were to do them, I bill out at about $550 dollars an hour. Well, because I get about two people from these calls to sign up, the average value per client in my database is about $500 dollars per year. So that's a $1,000 dollars a year, right?

Now from a one hour call, I'm generating income of about $1,000, because my average value per customer is about $500. Multiply that times two, because I get about two clients per call. That's a $1,000 from that one-hour call.

That's why I do them, not just for benevolence, I do it for selfish purposes. I generate income and you will too. Will you do it right away? Probably, you will. You honestly will generate income if you have a good curriculum.

The guerrilla-marketing calls are once a month. They are free. They are live. You can always create a product out of them as I have. I've done so many of them that my product is the best of the best and I'm launching it soon. It's the Seven Step Guerrilla Marketing Plan.

The only thing that sounds like a broken record as far as these calls are concerned is the content. It's the same exact content. Now with me the same exact content means that there's always a different spin on it every time I deliver it. But at the same time, it's the same curriculum, the same 7 questions that Jay Conrad Levinson taught me years ago. The Seven Step Guerrilla Marketing Plan.

So find your curriculum, find the content for that curriculum. Perfect it by using it during chair time. Chair time, of course, is teleseminar time just like platform time is for a public speaker.

Don't record the calls, have them done live. Do them yourself live and if you listen in on any of my future calls, you'll notice that I dialogue with people and that dialogue is golden to increase and boost the marketing intimacy of that interaction