There is a wide variety of digital cameras on the international market and almost every month there are new releases. Olympus is a well known producer and a well imposed brand on the market. In January 2007 Olympus released a new model, the SP-55OUZ, which seems to be the prodigy of this line, being a lot more performing than the previous model, the SP-51OUZ. The main characteristics of this camera are the image stabilization, 7MP resolution, and the 18x optical zoom range. The oom market became quite competitive and the model in discussion competes with other high quality models, such as Sony H5 or Panasonic FZ8.

This new Olympus camera is supported with Olympus Master software and AA batteries, has internal memory and xD picture card slot, over 20 scene modes, 25 language options, RAW and exposure modes, super macro mode, and 7.1 Megapixels. The SP-55OUZ model is not a small camera so some may not prefer it because of this, but taking into consideration its qualities, the size is not at all an inconvenient.

Another great digital camera is the new FinePix S5700 from Fujifilm. This model is the optimized version of the FinePix S5600 model, which was voted last year as the European Zoom camera f the 2006 by the most important European association of electronics consumers. The new model is compact and lightweight, has 10x optical zoom lens, Fujifilm Intelligent Flash system, having several scene selections. Its menu system is highly improved and it is ideal to carry with you anywhere, since it can be easily operated with one hand.

The most significant changes FinePix S5700 has over its predecessor are the ergonomic design, reduced proportions, improved ISO sensitivity up to 1600, new flash modes and a 7.1 Megapixel CCD sensor.

Sony Cyber-shot DSC-g1 is another great digital camera recently released on the electronics market. The G1 model, in particular, is Sony's first wireless digital camera, which has 2.0GB of internal memory, 6 megapixel and a 3.5 inch LCD with a 921,000 pixels resolution screen. This model has the ability of sending photos wireless to other digital enabled devices such as laptops, palms, PCs or cameras. Reviewers say that Sony G1 model is the perfect take away digital camera, since its internal memory is pretty generous. This way, during vacations for example, you don't have to change extra media cards in order to store more photos; 2GB of internal memory can host photos taken during a medium vacation.

Still, if you think Sony G1 internal memory is not enough and some additional storage is needed, there are Memory sticks available in capacities up to almost 9GB. This new Sony model has also an attractive design, its 3x optical zoom lenses being wrapped in a shinny metal body. The price for such a model may vary between $600 and $800, and additional accessories can also be purchased. These digital cameras represent the beginning of the new electronics era.