Internet marketers are afraid to get their hands dirty. I'm not talking about illegal dirty. I'm talking about doing some hard work. So many want to take the easy way out. They want to set up some push button system where they can go hang out at the beach and let their business run on its own. www.perpetual-traffic-generator.com While it's certainly possible to reach that point, it doesn't happen overnight. The marketer first has to get into the trenches and get his hands dirty. How? Well, this article is going to touch on some basics.

That's the bottom line. If nobody knows that your site exists, I don't care how pretty it looks or how good your product is. Nobody is going to know enough about it to buy anything. So establishing a web presence is critical. Okay, so how do we do that? Well, there are a number of ways.

Putting up your own blog is a great start. Google loves blogs so it's easy to get yours indexed fairly quickly, especially if you use their Blogspot blog. Of course you could also use Wordpress or even your own domain and put your own Wordpress blog on it. Whatever you decide to do, starting a blog will get the wheels turning as far as developing a web presence.

Another thing you can do is set up your own Squidoo lens. Squidoo is another site that is in favor with Google. A good lens can get indexed within a day. If you're in a niche that doesn't have a lot of competition, your Squidoo lens could hit page one in a day. It's not hard.

Then of course there is advertising it. www.free-ad-system.com There are many ways to promote your product or service on the Internet, including articles, ezine ads, pay per click and classifieds. The more advertising sources you use, the more people who will see your ads. The more people who see your ads, the more people go to your site. That's how a web presence is established.

And the above only scratches the surface. You also need to make sure that you work on building your opt in list and creating products and services that are of quality and that people really want. This all takes work...lots of it. Anybody who thinks that marketing online is easy work has some serious misconceptions and is going to be in for some culture shock when they realize what it really takes.