Many things have been said about the advantage of using consumer mailing lists. For example, the fact that the use of consumer mailing lists is cheaper compared to other similar marketing strategies has been said over and over again. That email marketing produces faster results is also already a known fact. However, beyond these, the use of consumer mailing lists still has other advantages. And these additional advantages make email marketing one of the most effective marketing strategies not just online but also in general.

First of all, businesses and companies can push their product and service using email marketing. Using the proper consumer mail lists, they can communicate with the proper audience right away. On the other hand, with websites, the consumers need to have the initiative to visit. Obviously, using consumer mail lists is more aggressive, and this aggressive can help entrepreneurs and service provider get more positive results.

This push cannot be considered as overdoing the advertising process. When one gets a consumer email list from a list provider, it is presumed that every contact in the list expects to receive the promotional messages. This is because everyone in the consumer email list has expressed their interest in the product of the company or business and has given their consent to their consumer list provider. In addition,

Also, the use of consumer lists makes the marketing materials easier to track. With direct mailing, the one who sent the mailers have no idea whether the recipient read the marketing materials or if the materials were sent straight to the trash can. With email marketing, however, one can easily know the messages by using trackers such as web bugs, autoresponders, and bounce messages, among other mechanisms. With this, one can measure the open rates of the sent materials, as well as the positive and negative responses of the recipients. All this information can be used to correlate the sales of the company with its marketing tactics.

Consumer email lists and email marketing also have the numbers to back them up. More than half of Internet users check their email everyday. This information alone makes the use of consumer email lists imperative.