The system you use on your website for navigation should be consistent on every page, and in simple form.

While sites such as Amazon.com use tabs it is just as effective to use simple underlined text. The important thing is to be able to anticipate exactly what your customer will want from your site and provide this is a straightforward format.

Imagine a webdesign for a business selling printer ink replacements. A customer is only looking for ink for their printer. Your system of navigation should make it simple for the customer to find the brand and model they need.

Keep your navigation system simple. Some effective and simple navigational items include vertical or horizontal text links, buttons, and tabs.

Your website should immediately broadcast the feel and main theme throught its design. This is much more of a subjective, artistic. There is not set formula to follow.

Though there are no set rules to follow in this area, if you have a site like NBC.com the feel of the website should be NEWS, whereas if you have a site like Disney.com com the feel should be fun. Getting the feel and design of your webstie right can greatly affect conversion rates possibly even tripling them.

Government buildings seem institutional for a reason. That is the function they serve. Your website's theme should be automatically known by the look of your website - the layout and design.

There is a saying about the little foxes that spoil the grapes.

What follows are some of the more common webdesign mistakes and how you can avoid them to help your conversion rates increase even more.

a) If you use a site stats counter, do not allow it to be viewable by visitors.

The large counters at the bottom of web pages is a tell-tale sign of a very old site.

b) Keep in mind how your site will look when printed. There are a number of people who prefer to print long pages of text and read them from a print out rather than from the screen. Having a 'printable' version of the sites pages accommodates such users.

c) Assess whether or not your webdesign is 'scannable.'

Use bold, italics, underlining, and colored print to emphasize the important points that will attract readers. Many readers will scan the page before commiting their time to reading the whole thing. Make sure they decide to do that.

d) Avoid oversized graphics or logos that lessen the top fold of your site. The 'top fold' of your home page is the area of the page the visitor sees as soon as the page loads, before scrolling down. If there are large graphics taking up space at the top of the page then there is less space for the actual content of the page, the text, images or whatever else; the important stuff.

Using these webdesign secrets right away may surprise you just how effective such simple changes can be. Watch as your websites conversion rates soar higher.