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Set Your Clock Back
Tellman H. Knudson
With me, there wasn't a choice. Before I got into Internet marketing, I was a hypnotherapist and I was seeing ten clients a day, six days a week. I was doing great in terms of a successful business because I had all the clients I could handle and was making more money than ever before. I wasn't a good money manager, though, and had all these college loans to pay off and a bunch of other stuff. But the business was doing well because I'd figured out some things about marketing and that had worked out great.
Yet, here's the interesting part: Each client that came to me got an hour of my time. Sometimes people would show up late, and then, I'd be running behind and the next person would have to wait for me. Then, sometimes, if I wanted to do a good job (and I did) I'd have to take a little more than an hour with a client. But I did try to stick to a schedule. Yet, sometimes I'd make an appointment and think I'd remember, not write it down, and just forget. Then, when someone showed up and I wasn't available or there even, I'd look like an idiot. That wasn't good.
So, I started to take very detailed notes about my clients and enter their names and telephone numbers beside the times they were to show up in my book. I also added a quiet alarm wristwatch that would go off and tell me when a client's time was up. Those two things were very important and some pretty interesting things started to happen. The first thing was that I was able to see two more clients a day because I had more time.
Adding those two simple things made for a powerful dynamic. Now, here's where it got really powerful for me. Sometimes, when you're dealing face-to-face with clients, they just don't show up, for one reason or another. I had a computer set up in my office, and had a free hour. Well, it was actually about 45 minutes when I realized the person wasn't going to show. And I had become interested in Internet marketing because I wanted to take my business online. So, I wrote a list of very specific things I needed to accomplish in order for me to do that, and it included studying the Internet marketing field. I also scheduled time in for that.
When I first started doing this, I took these 45-minute free -time intervals to spend on Internet marketing. I had some CDs that I wanted to get through, and a list of things that I needed to do. What I did was to schedule in time for learning and time for implementing. So, one day I would learn something and then next day when I had 45 minutes, I'd put it into action. If it was making a thank you page, BAM! It was done. If it was writing an autoresponder message, BANG! It was finished when the 45 minutes ended.
All of this was scheduled in. I had a specific amount of time to accomplish a specific task. Then, after I began making some progress with Internet marketing, I saw fewer clients. First, I dropped to 9 clients and spent 2 hours on Internet marketing--one hour of studying and one hour of implementation every day. And I continued like that, until I was only doing Internet marketing stuff.
The key is to get yourself a timer and stick to it. You have to put some kind of pressure on yourself, even if only slight, or you just won't get things done as quickly and efficiently. Focus on speed and on getting things accomplished. Take your business to the next level.
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